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SEO Content Coordinator

3 months ago

Toronto, Canada INNOCEAN Canada Full time

We're on the lookout for an exceptional SEO Content Coordinator to join our Digital Team

If you're ready to level up and eager to be part of a leading global full-service agency that’s all about exploring further and doing insightful work, then you're exactly who we're looking for

This is an opportunity to collaborate with some of Canada's largest automotive accounts, crafting compelling content that ranks high in search results. If you're passionate about content writing and search engine optimization and would love the opportunity to apply your skills in a collaborative 360-degree environment, we want to hear from you.

Sound like you? Sound like fun? We invite you to read on


The Role:

As an Explorer you’ll exemplify our values: courage, curiosity, ambition, and integrity.

In this role, you'll leverage your knowledge of SEO best practices and keyword research to create informative and engaging pieces that drive organic traffic and conversions. This requires excellent communication and collaboration skills, as you'll work closely with the SEO team to achieve our content marketing goals. We aim to expand our in-house SEO team to collaborate with our entire group of Media Planners, Media Buyers, Creatives, SEM, SMM, Programmatic Traders, and Data Analysts to drive exceptional results.


What your typical day will look like:

CONTENT CREATION

Write high-quality, informative, and engaging content, including blog posts, articles, and other SEO-focused materials.

Optimize content for target keywords by conducting thorough keyword research to identify relevant terms and integrating them seamlessly throughout the content.

Structure content for readability and SEO effectiveness, utilizing clear headings, subheadings, bullet points, and internal linking to enhance user experience and facilitate search engine crawling.

Maintain brand voice and style consistency to ensure content aligns with the company's overall tone and messaging.


SEO RESEARCH AND IMPLEMENTATION

Conduct comprehensive keyword research using keyword research tools to identify relevant keywords and content gap recommendations.

Analyse search intent to understand the underlying motivations of users behind specific keyword searches, enabling tailored content creation.

Stay abreast of SEO best practices by remaining updated with the latest trends and guidelines from search engines such as Google.


SEO OPTIMIZATION RECOMMENDATIONS

Integrate basic on-page SEO techniques, including optimizing title tags, meta descriptions, image alt text, and header tags.

Assist with off-page optimization projects such as link-building.

Optimize assets, which involves maintaining Google My Business listings and implementing SEO updates for new product launches.


CONTENT MANAGEMENT AND COLLABORATION

Consistently meet deadlines and deliver high-quality content on time and within assigned word counts.

Work closely with the SEO team to ensure content aligns with the overall SEO strategy and editorial standards.

Proofread and edit content to ensure it is free of grammatical errors, typos, and factual inconsistencies.

Track and analyse content performance by monitoring key metrics such as organic traffic, rankings, and conversions to assess content effectiveness.


CROSS-TEAM COLLABORATION

Collaborate with web dev, content, design, social media, paid media, and account service to help optimize content and performance.



The Knowledge and Experience you bring:

  • 6-12 months of experience in content writing and SEO, preferably within an agency setting
  • University or College degree
  • Knowledge of the media industry and how advertising agencies operate is an asset
  • Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided


The Skills and Qualities that make you stand out:

  • Proficiency in content writing and optimization, demonstrating the ability to create clear, concise, and engaging content
  • Knowledge of standard and current SEO best practices, including proficiency in keyword research, on-page optimization, and content strategy
  • Familiarity with relevant tools such as SEMrush, Ahrefs, and web analytics tools like Google Analytics and Google Search Console
  • Basic understanding of content management systems (CMS)
  • Ability to work independently as well as collaboratively within a team environment
  • Detail-oriented with exceptional organizational skills
  • Basic proficiency in interpreting SEO data and identifying areas for improvement


What you’ll love about working at INNOCEAN Canada:

-People-first and Inclusive of all – we’re proud to be recognized by ‘Great Places to Work’ - three years in a row and counting – overall, as well as for youth, inclusion, and as a Best Place to Work for Women.

-Flexible hybrid work set up, with an awesome space at King Street West for collaboration and team get-togethers.

-Generous time off plus an end of year winter break equals time well taken; our people also get extra days off when they reach key work milestones

-Your Wellbeing is all-important. Our comprehensive plan covers insurance must-haves and nice to haves from full benefits coverage and flex spending account for additional $$$, to RRSP’s confidential individual counseling, and paid personal days for you to take care of you.

-Coaching and mentorship in your day-to-day to fuel your growth.


INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.