SEO Strategist

6 months ago

Toronto, Canada DAC Group Full time

**Leading digital performance marketing agency seeks a SEO Strategist**

Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

Can you combine technical expertise, strategic insight, and creativity to help brands stand out in a crowded marketplace? Then you may be exactly what we’re looking for to bring our SEO team to the next level—so, get in touch

***What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- The chance to join a cutting-edge team of professionals who are passionate about the role of SEO in digital marketing.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

**What We Get**
- A leader in SEO who has a minimum of 7+ years of online marketing experience and an in-depth understanding of the search engine ranking process as well as basic knowledge of HTML, PHP, CSS, JavaScript, and web standards.
- A multi-tasker with demonstrated knowledge of key SEO tools such as Google Analytics 4, Google Search Console, Screaming Frog, SEMrush, Ahrefs, Adobe Analytics, and Bright Edge.
- A team player with the ability to collaborate with other departments, manage multiple projects at a time, and turn metrics into measurable results.
- A polished communicator who can shine in a pitch and also hold their own in deeply technical discussions.
- Someone that understands process and numbers, and knows how important both are to the success of an agency and its clients.

***Responsibilities**
- Provide strategic thought leadership, in partnership with the Sr. SEO Director
- Perform research to gain a better understanding of target audience, brand, category, and competitive landscape.
- Thematic research to generate relevant content themes for new and existing programs.
- Carry out full SEO audits as required with recommendations for programs including:

- URL structure
- Navigation structure
- Canonicalization issues
- Contextual links
- HTML & XML sitemaps
- Robots.txt
- Title, Header, Image, Keyword and Description Tags
- Social SEO recommendations
- Enhance on-page optimization of pages based on thematic research and program goals, and work hand-in-glove with content strategy and UX..
- Make sure campaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary.
- Assist with creation of new reporting, templates, processes, etc. as required.
- Report on project status to Account Manager and client team.
- Support account team on client calls with technical campaign information.
- Manage Specialists and Coordinators assigned to client. Assign tasks and check work
- Provide guidance and support to Specialists and Coordinators to help them improve their SEO knowledge, deliverables and communication skills.
- Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience.
- Suggest content improvements with a view to improving organic traction.
- Monitor key metrics to assess opportunities and issues.
- Keep updated on search marketing industry by researching, networking, reading blogs, forums, and new sources.
- Share knowledge of SEO practices into the business to assist in the development and recommendations of new SEO strategies.
- Demonstrate knowledge of SEO tools and new advancements in the space.
- Assist in new business development as needed, including client research, planning, creation of presentation materials, and meeting attendance and presentation.

***What We Want

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