Digital Campaign Manager

Found in: Talent CA C2 - 1 week ago

Toronto, Canada Procter & Gamble Full time

Description

We are looking a full-time Digital Campaign Manager for Social Media to join P&G Canada in Toronto. The Digital Campaign Manager role is an integral part of both the Category In-House Media Team as well as the Category Brand Team.

As a Digital Campaign Manager, you will be part of an in-house category media team that will create, buy, and optimize breakthrough digital media plans. You will collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly and in line with P&G standards and Brand business objectives. You will report to the Category’s Senior Media Manager and be co-located and part of the Category Brand Team. This is an exciting opportunity to be a part of an industry leading team driving media enabled growth across a category portfolio.

Key Responsibilities:

·Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels

·Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics

·Present campaign recaps and insights to strategic planners and brand teams

·Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical social media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented

·Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.

·Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.

·Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms

·Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization

·Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

What’s In It for YOU?

· A comprehensive Corporate and Functional onboarding to accelerate your training and development

· Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others

· Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career.

· Integration into our New Hire Network for connections with peers, support and mentorship from

· Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophone and ), Gender Equality (e.g. & Women) and .

Providing honest and constructive feedback on your performance, highlighting opportunities for improvement and growth

Sneak Peek Into Our Benefits & Perks

· Access to P&G’s best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach)

· Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (> 60km from the work location where applicable)

· Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.

· Employee Education Plan and P&G Personal Development

· Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit

· Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Mental Health & Wellness Network, P&G Intramural Teams)

· Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options

P&G WorkPerks Program with discounts and deals

Job Qualifications

Required:

·Minimum of College Degree/Certificate; Bachelor’s Degree preferred.

·1+ years of experience executing holistic paid digital media campaigns in social media platforms

·Experience leveraging data to provide ongoing actionable insights into campaign performance

Ideal Candidate:

·2+ years of experience executing holistic paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)

·Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns

·Proficient in Microsoft Office

·Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.

·Understanding of analytics tools (e.g., Google Analytics) 

Hiring Process : A 30-minute technical interview screening will be required as a first step to assess experience levels across in-platform set-up; campaign management, and campaign optimization. If successful, there is a virtual 1-hour Initial Interview and 1-hour Final Interview.

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