Manager, Campaign Analytics
Found in: Talent CA C2 - 2 weeks ago
Looking to join a growing financial services team? Rogers Bank, a subsidiary of Canada's leading wireless, cable and media company, is expanding and seeking passionate individuals to develop and implement innovative financial solutions and experiences. The bank offers unique cash-back benefits and financing options for Rogers purchases using cutting-edge technology. Interested? Take the next step and consider this opportunity to make a meaningful impact with Rogers Bank.
Reporting to the Senior Manager, Channel Performance, as the Manager of Campaign Analytics, you will play a critical role in assessing and optimizing the effectiveness of our marketing campaigns. Leveraging your expertise in data analysis and interpretation, you will be responsible for extracting actionable insights from campaign data to inform strategic decisions and drive continuous improvement. This position offers an exciting opportunity to work collaboratively with cross-functional teams and contribute directly to the success of our marketing initiatives.
What you will do:
- Campaign Analysis: Conduct thorough analyses of marketing campaign performance across various channels and platforms, including but not limited to digital, social media, email, and traditional media. Utilize statistical methods and analytical tools to extract meaningful insights from raw data.
- Insight Generation: Interpret campaign data to identify trends, patterns, and correlations. Generate actionable insights and recommendations to optimize future campaigns, improve targeting strategies, and enhance overall performance metrics.
- Data Visualization: Develop visually compelling reports and dashboards to communicate key findings and insights effectively to stakeholders at all levels of the organization. Utilize data visualization tools such as Power BI to present complex information in a clear and understandable manner.
- Predictive Modeling: Explore predictive modeling techniques to forecast campaign outcomes and anticipate potential challenges or opportunities. Collaborate with data scientists and other analytical professionals to develop predictive models and algorithms tailored to specific marketing objectives.
- Cross-Functional Collaboration: Work closely with marketing teams, Product and Finance to align analytics efforts with strategic objectives. Collaborate with stakeholders to define key performance indicators (KPIs), establish tracking mechanisms, and evaluate campaign success criteria.
- Performance Monitoring: Implement robust tracking and measurement frameworks to monitor campaign performance in real-time. Proactively identify deviations from expected performance metrics and recommend adjustments or optimizations to maximize ROI.
- Continuous Improvement: Drive a culture of continuous improvement by analyzing past campaign performance, conducting A/B testing, and experimenting with new strategies and tactics. Stay abreast of industry trends, best practices, and emerging technologies in campaign analytics and incorporate learnings into future initiatives.
What you will bring:
- Bachelor's or Master's degree in Statistics, Mathematics, Economics, Computer Science, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, Tableau Certification) preferred.
- Proven experience in campaign analytics, digital marketing analytics, or a related field, with a strong track record of driving measurable business impact through data-driven insights.
- Proficiency in data analysis and visualization tools such as SQL, Tableau, Power BI, or Google Data Studio.
- Strong quantitative and qualitative analytical skills, with the ability to synthesize complex data sets and draw actionable conclusions.
- Excellent communication skills, with the ability to effectively convey technical concepts and insights to non-technical stakeholders.
- Demonstrated ability to work collaboratively in a cross-functional team environment, with a proactive and results-oriented mindset.
- Familiarity with marketing automation platforms, CRM systems, and digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) is a plus.
As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 306236
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