Digital Marketing Specialist

2 weeks ago

Toronto, Canada Konverge Digital Solutions Full time

Digital Marketing Specialist - Field Eagle

Field Eagle is a cutting-edge B2B SaaS solution offering tablet-based inspection software designed for highly specialized industries including oil & gas, mining, construction, and more. As part of the Konverge group of companies, Field Eagle stands out for its niche market focus and commitment to enhancing operational efficiency and safety standards. In a sector where precision and reliability are paramount, our software delivers unmatched value to our clients.

Role Overview

We're in search of a Digital Marketing Specialist who not only excels in digital marketing strategies but also brings a deep understanding of the industries we serve. This role is pivotal in enhancing Field Eagle's online presence, generating leads, and establishing our brand as the go-to inspection software within our niche markets.

Key Responsibilities
- Develop and execute a comprehensive digital marketing strategy tailored to the industries served, leveraging tools to optimization and drive brand awareness and lead generation.
- Conduct in-depth market research to understand the needs, challenges, and trends within our target industries, translating insights into effective marketing campaigns.
- Manage Google AdWords campaigns with a focus on industry-specific keywords and phrases to ensure high visibility among our target audience.
- Collaborate with external SEO vendors to optimize our website for search engines, ensuring content relevance and engagement for our niche audience.
- Oversee the enhancement of the Field Eagle website to improve user experience, reflect our specialized solutions, and effectively communicate our value proposition to industry professionals.
- Create and distribute industry-focused content showcasing our expertise and solutions to potential clients.
- Utilize analytics tools to monitor campaign performance, making data-driven adjustments to strategies as needed.
- Work closely with the sales team to ensure marketing efforts are aligned with sales objectives and effectively support the lead conversion process.

**Qualifications**:

- 3-5 years of experience in digital marketing, with demonstrated success in developing and executing campaigns in niche markets.
- Proficiency in managing Google AdWords campaigns and executing SEO strategies tailored to specific industries.
- Strong analytical skills, with experience in leveraging data to inform marketing decisions.
- Excellent communication skills, capable of creating content that resonates with industry professionals.
- Ability to work collaboratively in a team environment, with a keen understanding of how marketing supports sales and business objectives.
- Familiarity with the challenges and trends within the oil & gas, mining, and construction sectors is highly advantageous.

Pay: $50,000.00-$65,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- Monday to Friday

Work Location: In person

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