Digital Fundraising Manager

3 weeks ago

Toronto, Canada Covenant House Toronto Full time

For forty years, we have maintained a steadfast dedication to our mission: supporting the vulnerable youth who come through our doors. To this day, we remain committed to this duty.

Covenant House helps youth ignite their potential and reclaim their lives. As Canada’s largest agency serving youth who are homeless, trafficked or at risk, we offer the widest range of services to hundreds of young people every day. More than a place to stay, we provide 24/7 crisis shelter and transitional housing on-site and in the community, along with comprehensive services including education, counselling, health care, employment assistance, job training and after-care. Since 1982, Covenant House has supported more than 100,000 young people.

As a national leader, we educate and advocate for long-term change to improve the lives of vulnerable youth. This includes influencing public policy, leading awareness and prevention programs and continually building and sharing our knowledge. As a learning organization, we strive for excellence and programs with impact.

We provide life-changing care with unconditional love and respect. We meet youth's immediate needs and then we work together to achieve their future goals.

Thanks to our donors, who contribute 80 per cent of our $44.2-million annual operating budget, we are able to deliver these comprehensive programs and services.

**Purpose of Position**:
To serve as the department’s expert in digital fundraising, working across the department to develop and integrate digital strategies, best practices, and tactics to increase online revenue while boosting donor/participant acquisition and retention.

**Staffing
- 25%**:

- Strengthen and develop the digital team capabilities; ensure best in class digital fundraising presence for the organization.
- Develop annual performance and development plans, provide ongoing coaching and feedback.
- Hire, train, and discipline staff as required.
- Delegate and monitor work to projects and goals.

**Planning and Strategy Development
- 30%**
- Develop and ensure A/B testing strategy across digital channels to ensure continuous optimization of our digital properties.
- Develop and manage overall digital annual plan and fundraising budget.
- Lead integrated digital campaign planning based on analytics for the organization in support of fundraising strategy (direct response & events).
- Develop new fundraising strategies to drive online revenue, event participants, and increase conversion rate year over year.
- Develop a digital lead generation and conversion strategy to build our pipeline of potential donors/participants.
- Create donor/participant profiles and develop strategies to segment and target communications.
- Develop strategies to maximize our usage of Google Grants.

***:
**Execution - 30%**:

- Manage the development a media strategy, content, and creative assets.
- Coordinate with communications for story content and social media opportunities to enhance campaigns.
- Ensure alignment across online and offline direct response campaigns.
- Manage the optimization of online landing pages/donation pages, ensuring testing where required; ensure donation CTA assets are coded to track donor/prospect journey and conversion.
- Coordinate with Communications team to ensure website is regularly updated to align with all in-market fundraising campaigns (offline and online); testing campaign placement of campaign assets to improve conversion.

***:
**Reports & Analysis - 10%**:

- Monitor donor/participant behavior and conversions within digital channels.
- Monitor Google Ads and other sponsored listing campaigns and report on results.
- Analyze revenue results for symbolic and tribute giving and create strategies for further expansion.
- Provide oversight of Google Tag Manager including coordination and maintenance of tracking pixels, triggers, etcand work with the media buying company to ensure that tags on ads work to ensure back-end reporting of results.
- Work with media vendor for supplementary reporting of digital advertising campaign.
- Create online revenue reports and identify patterns, trends, and opportunities.
- analyse results and make recommendations to optimize.

**Compliance and Best Practices - 5%**
- Implement policies for regular list hygiene.
- Best practice and risk management as it relates to mass marketing, adhering to CASL/privacy legislation.
- Ensure ecommerce business of the organization is best practice as it relates to payment gateways, UX, and device usage.
- Ensure web properties are following online fundraising best practices and are consistently optimized based on available data.

**_
Experience_**
- 5 years experience in marketing and fundraising.
- Bachelor’s degree, MBA preferred or comparable experience.
- Strong knowledge of Canada’s Anti-spam Law (CASL) and privacy legislation.
- Experience with Raiser’s Edge and Engaging Networks an asset.
- Experience in working with multiple stakeholders, clie

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