Digital Marketing Manager

2 weeks ago

Toronto, Canada Make-a-Wish Full time

**Digital Marketing Manager**

**"The best prescription I've ever given is a wish."**
- Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada
- **What is Your Biggest Wish?**

Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? **If so, Make-A-Wish is for you**

Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

**“It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on”**
- Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.
- **What's In It For You?**
- Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
- A collaborative team environment where you feel valued and inspired
- An attractive compensation package that includes group health and dental coverage (premiums are fully covered by the Foundation), a matching RRSP program as well as paid Wish Hours
- Annual vacation starting at three weeks & additional paid leaves
- Work/life balance and flexibility
- Hybrid working environment
- Employee Wellness Program
- Corporate discounts
- Continuous learning, development and internal training opportunities
- Fun employee activities, contests, and more

Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day

**MISSION, VISION AND VALUES**

Our** mission** is, together, we create life-changing wishes for children with critical illness.

Supported by our** vision** to grant the wish of every eligible child.

Our **values** are Child-Focused, Integrity, Impact, Innovation, and Community.
- **Where You Come In**

We are looking for a **Digital Marketing Manager **to join our team at Make-A-Wish Canada. Reporting to the Director, Direct Response and Digital Marketing, the Digital Marketing and Fundraising Manager will oversee all online marketing and fundraising activities for Make-A-Wish Canada, in collaboration with regional and national leads, to support the development and implementation of online initiatives to achieve the organization’s mission and fundraising goals.

This role can be based out of **Toronto** and is a **full-time, permanent, hybrid position.**
- **What You Will Do**

**I.** **Provide organization-wide support in the development and implementation of digital marketing and fundraising initiatives for lead generation, prospecting and stewardship, including**:
a) Paid Digital Advertising:

- Development and execution of digital advertising campaigns on Facebook, Instagram, Twitter, LinkedIn, Display, Remarketing; development of CPC/PPC campaigns
- Development of reporting documentation on online advertising spend and results; recommend campaign/budget changes as required
- Working in collaboration with Digital Marketing Specialist and Web Developer to develop and optimize campaign landing pages and lead forms; developing A/B and multivariate landing page tests on key campaigns and events
- Performing tests to collect and analyze data, identifying trends and insights, in order to achieve maximum ROI in digital paid campaigns
- Collaborating with the Director, CRM to maintain data hygiene of leads database to ensure proper segmentation of lists and audiences
- Ensuring that all digital marketing and fundraising initiatives adhere, and are compliant, to CRA, CASL, Privacy, Accessibility and other relevant guidelines and standards

c) Supporting the Development of New Digital Fundraising Programs
- Working with the Senior Manager, Digital Marketing to identify opportunities in developing new digital fundraising programs or products
- Conduct ingresearch on emerging innovative digital fundraising trends
- Leading the development and execution of online promotion and acquisition for new digital programs, working with internal and external stakeholders and partners to ensure a strong online presence at the national and regional levels

d) SEO/SEM
- Managing and optimizing MAWC’s not-for-profit Google Grants budget
- Developing and Executing Search Engine Marketing (SEM) on Google AdWords and Bing ads tactics for key initiatives, events and campaigns
- Managing and optimizing Google My Business accounts for all MAWC locations
- Collaborating with regional and program leads and 3rd party agency in SEO keyword research, discovery, expansion, optimization

**II.** **KPI and Financial Tracking and Repo

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