Associate Digital Manager

3 months ago

Boucherville, Canada Danone Full time

Short Intro and About the Job

Position Summary:

Reporting to the Senior Marketing Manager, the Associate Digital Manager (ADM) (maternity Leave Replacement, 14-16 months contract position) is an analytical and creative individual whose digital efforts complement our traditional marketing efforts through project management, tactical execution and analytical reporting. The ADM has experience in multiple digital marketing channels including web, SEO, mobile, email, apps, social, and promotions. Working closely with a brand channel strategy team, this position also contributes to Marketing aspects including content development, graphic design, social media, trade shows and more.

Travel requirements: Domestic (10%-15%)

Location: Home based

Essential Functions:

• Influence the development of all the Therapeutic Area’s (TA) digital strategy and ambitions through strong project management, understanding and ability to execute on decided tactics

• Implement integrated, cross-channel digital marketing campaigns for both health care professionals and consumer target audiences, supporting key online activation

• Lead and support digital projects in coordination with key internal and external stakeholders (. marketing, medical affairs, sales, IT/IS, customer service, digital agencies,

• Continuously test digital products to improve customer engagement, drive growth and acquisition

• Champion best practices with key stakeholders ensuring vested interest in the success of marketing campaigns

• Manage and execute day-to-day brand awareness and lead generation campaigns, including posting diversified content and developing strategies to improve user engagement and drive action across all appropriate major social platforms- Facebook, Twitter, Instagram, Google+, LinkedIn, the Company's Blog, etc.

• Other duties as assigned

#LI-NORAM

#LI-REMOTE

About You

The ideal candidate will have the following qualifications and competencies:

• Bachelor’s Degree in business, marketing, data sciences, or related field required. MBA or other advanced degree preferred.

• Two plus (2+) years of experience in writing marketing copy, digital marketing and managing social media campaigns, utilizing content management and reporting tools across digital channels

• Knowledge of social media calendar and monitoring tools a plus

• Proficiency in Google Analytics tools a plus

• Extensive knowledge and understanding of social listening tools, SEO, SEM, a plus

• Familiarity of CMS tools such as WordPress

• Strong analytical, writing and presentation skills

• Good project management skills and understanding of project management lifecycle

• Ability to develop, measure, analyze and report on key performance indicators

• Strong interpersonal skills and proven ability to communicate with employees at all levels of the organization

• Must be bilingual English and French

About Us, We offer and What's next

Nutricia Canada offers a hybrid work model based on a commitment to flexibility and employee choice, with the opportunity to work remotely and from the office.

ABOUT NUTRICIA

Since 1896, Nutricia has pioneered nutritional solutions that help people live longer, more joyful and healthier lives. Building on more than a century of research and innovation, Nutricia has harnessed the power of life-changing and life-saving nutrition to create a leading specialized nutrition portfolio that can change a health trajectory for life.

With its nutritional solutions, Nutricia supports healthy growth and development during the first 1000 days and helps to address some of the world’s biggest health challenges, including in North America: faltering growth, food allergy, rare metabolic diseases and epilepsy.

As part of Danone, Nutricia embraces the company’s “One Planet. One Health” vision reflecting that the health of people and the health of the planet are interconnected and therefore seeks to protect and nourish both.

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