Digital Product Manager,

3 months ago

Boucherville, Canada Rona Inc. Full time

**Please note that**:

- **Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.**:

- **We require all our head office associates to be proficient in French, spoken and written.**:

- **3 days office / 2 days home**

**By joining the RONA family, you**’**ll enjoy many benefits, such as**:

- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Electric car charging stations
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more

**Our expectations**

**Your role**
- Product Strategy: Work from the Digital Product, SEO and UX team to Develop and execute a comprehensive product strategy tailored specifically to RONA.ca's content management system (CMS) needs, aligning closely with the company's e-commerce objectives and overarching business goals. Conduct in-depth market analysis to identify emerging trends, customer demands, and competitive insights, integrating these findings into the product roadmap.
- Product Development: Lead the end-to-end product development lifecycle for the CMS solutions of RONA.ca, collaborating closely with engineering, UI/UX, and other stakeholders. Define precise product requirements, prioritize features based on website content optimization needs, and oversee the timely delivery of high-quality solutions within budget constraints.
- User Experience Optimization: Advocate for an enhanced user experience across RONA.ca's CMS platform, focusing on improving website content accessibility, relevance, and SEO performance metrics. Drive user research initiatives, implement A/B testing methodologies, and leverage data analysis to pinpoint areas for refinement, ultimately boosting website traffic, conversion rates, and user engagement.
- Cross-Functional Collaboration: Foster collaboration among cross-functional teams at RONA.ca, including marketing, content creation, technical operations, and customer support, to ensure alignment on strategic initiatives and priorities for CMS enhancements. Serve as a liaison between business stakeholders and technical teams, facilitating transparent communication and shared understanding of project objectives.
- Data Analysis & Insights: Harness the power of data analytics tools and methodologies to monitor key performance indicators related to website content engagement performance on RONA.ca. Track user behavior patterns, keyword rankings, and website traffic metrics to extract actionable insights. Utilize data-driven decision-making processes and experimentation techniques to identify optimization opportunities and fuel sustainable growth in content management effectiveness.
- Vendor & Partner Management: Cultivate strong relationships with external vendors, partners, and third-party service providers to bolster e-commerce operations and drive innovative initiatives. Evaluate vendor performance metrics, negotiate contracts, and uphold alignment with business objectives and industry standards, ensuring that both content management and SEO strategies are supported effectively.
- Market Analysis: Stay attuned to shifting market dynamics, emerging industry trends, and competitive landscapes within the home improvement sector relevant to RONA.ca. Conduct ongoing market research endeavors, administer customer surveys, and execute usability studies to gather valuable insights and validate product concepts, enabling continuous innovation and differentiation in both content and SEO optimization efforts.
- Performance Tracking: Establish a robust set of key performance indicators (KPIs) and metrics to evaluate the effectiveness of RONA.ca's content management measure overall success. Analyze sales data, customer feedback channels, and market trends to identify optimization opportunities and drive sustained growth in website traffic, conversion rates, and market share.

**The qualifications we are looking for**
- Bachelor's degree in business, marketing, engineering, or related field; MBA or advanced degree preferred.
- Minimum of 2 years of product management or product owner experience in the e-commerce industry, preferably within retail or consumer goods.
- Proven track record of successfully launching and managing e-commerce products and features that drive business value.
- Strong understanding of e-commerce technologies, platforms, and best practices.
- Experience with agile developmen

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