Digital E-commerce Experience Expert

5 days ago

Boucherville, Canada RONA Full time
About RONA

At RONA, our employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA and Dick's Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You've got the talent? We've got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You'll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you're looking to do what you love, we could be a perfect match.

We are looking for a skilled and motivated Digital Customer Experience & E-Commerce Advisor to join our team. Reporting directly to the Site experience manager, this role is integral in driving our online customer journey, managing online-only programs, launching new brands, optimizing all campaigns through and AB/test program, and enhancing path to conversion. The ideal candidate will have a strong background in e-commerce, digital marketing, and customer experience, with a focus on delivering a seamless online journey for our customers.

Your Role as Digital E-commerce Experience Expert
  • Oversee the implementation and management of all online-only programs.
  • Lead the online launch of new brands, ensuring a cohesive and engaging customer experience.
  • Develop and optimize promotional strategies including dynamic coupons, value cues for search landing pages, value cues badges, and flyer integration.
  • Manage various content pages, including shop & brand pages, awareness pages, and operational pages.
  • Analyze and optimize the customer journey funnel to improve conversion rates.
  • Analyze and optimize site navigation based on trends and seasonality.
  • Oversee site content, focusing on optimization in categories and collaboration with the marketing team on the Workbench content section.
  • Support the marketing team in managing site monetization efforts, starting with Criteo, and collaborate to introduce new monetization strategies.
  • Lead the transfer of all content pages to the new Sanity platform.
  • Participate in all E-Commerce Projects & QA Testing as needed.
  • Implement new site features, such as the 'New In' filter, to enhance customer engagement.
  • Conduct A/B tests to compare different site elements (e.g., NPC vs PLP) and analyze results to drive improvements.
  • Focus on analyzing the conversion funnel to identify and implement enhancements that drive higher conversion rates.
The Qualifications We Are Looking For
  • Bachelor's degree in business, e-commerce, or similar.
  • At least 3 years of experience in e-commerce, digital marketing.
  • Cross-functional experience and ability to lead directly and through influence.
  • Experience with Adobe Analytics, Hotjar, and Figma (an asset).
  • Exceptional analytical and communication skills.
  • Driven, self-starter attitude, problem-solving skills, and ability to perform in a fast-paced, changing environment.
  • Ability to quickly bring clarity and define path forward in complex situations.
  • The company offers a hybrid workplace policy and requires proficiency in French, spoken and written.
About Our Benefits Package
  • A childcare centre that can accommodate up to 78 children.
  • A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations.
  • Electric car charging stations.
  • A fitness centre, sports activities, and showers.
  • Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations).
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Career growth opportunities within the company.
  • An inclusive and safe working environment.
  • Promotion of work-life balance.
  • An employer that's involved in the community.
  • And much more.

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