Digital Experience Strategist
5 days ago
At RONA, we empower our employees to bring their passions to life every day. Our teams are driven by a desire to help people realize their projects and make a positive impact in the communities we serve.
We operate or service corporate and affiliated dealer stores with a distinctive product and service offering, complemented by store formats ranging from neighborhood hardware stores to big-box stores under our RONA+, RONA, and Dick's Lumber banners. These formats enable us to meet the needs of all DIYers and contractors.
If you have the talent, we provide the tools. Here, your work and ideas will contribute to building a thriving organization. Your voice will always be heard and valued. You'll find career opportunities that align with your ambitions and further develop your unique set of skills.
About the RoleWe're seeking a skilled and motivated Digital Customer Experience & E-Commerce Advisor to join our team. Reporting directly to the Site experience manager, this role is critical in driving our online customer journey, managing online-only programs, launching new brands, optimizing all campaigns through an AB/test program, and enhancing the path to conversion. The ideal candidate will have a strong background in e-commerce, digital marketing, and customer experience, with a focus on delivering a seamless online journey for our customers.
Your Key Responsibilities:- Oversee the implementation and management of all online-only programs.
- Lead the online launch of new brands, ensuring a cohesive and engaging customer experience.
- Develop and optimize promotional strategies including dynamic coupons, value cues for search landing pages, value cues badges, and flyer integration.
- Manage various content pages, including shop & brand pages, awareness pages, and operational pages.
- Analyze and optimize the customer journey funnel to improve conversion rates.
- Analyze and optimize site navigation based on trends and seasonality.
- Oversee site content, focusing on optimization in categories and collaboration with the marketing team on the Workbench content section.
- Support the marketing team in managing site monetization efforts, starting with Criteo, and collaborate to introduce new monetization strategies.
- Lead the transfer of all content pages to the new Sanity platform.
- Participate in all E-Commerce Projects & QA Testing as needed.
- Implement new site features, such as the 'New In' filter, to enhance customer engagement.
- Conduct A/B tests to compare different site elements (e.g., NPC vs PLP) and analyze results to drive improvements.
- Focus on analyzing the conversion funnel to identify and implement enhancements that drive higher conversion rates.
- Bachelor's degree in business, e-commerce, or similar.
- At least 3 years of experience in e-commerce, digital marketing.
- Cross-functional experience and ability to lead directly and through influence.
- Experience with Adobe Analytics, Hotjar, and Figma (an asset).
- Exceptional analytical and communication skills.
- Driven, self-starter attitude, problem-solving skills, and ability to perform in a fast-paced, changing environment.
- Ability to quickly bring clarity and define a path forward in complex situations.
- Proficiency in French, spoken and written.
As a member of the RONA family, you'll enjoy many benefits, including:
- A childcare center that can accommodate up to 78 children.
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, FARO Roasting Houses, and Tim Hortons coffee stations.
- Electric car charging stations.
- A fitness center, sports activities, and showers.
- Exclusive employee discounts, plus a 10% discount on store merchandise at all RONA locations.
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Career growth opportunities within the company.
- An inclusive and safe working environment.
- Promotion of work-life balance.
- An employer involved in the community.
- And much more.
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