Marketing Strategy Manager-(Contract)- Hybrid

Found in: Talent CA C2 - 2 weeks ago

Toronto, Canada Moneris Full time
Your Moneris Career - The Opportunity

You will lead the marketing and communications strategy for Moneris' growing payment and data solutions. Reporting to the Director of Marketing & Partner Marketing Strategy, you will develop and oversee execution of GTM strategy, Marketing road map and campaigns, and work with multiple marketing channel owners, including Digital & UI/UX, Customer Programs and Martech, PR, Communications, Events & CSR, Analytics, and Creative Lab, to ensure the success of multiple products and services.

Additionally, you will work with leaders from product, sales, customer success, operations, and partnership teams as the main marketing POC to deliver business understanding and measurement success. You are experienced in leading large-scale GTM strategies from inception to performance measurement.

Contract Term: 12-18 months (TBD).

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to the Director of Marketing & Partner Marketing Strategy

Your Moneris Career - What you'll do
  • Partner with main business leaders in identifying goals, growth opportunities and leading the annual marketing planning process for Moneris Solutions.
  • Develop marketing strategy and annual product marketing roadmaps based on the long-term vision and short-term needs, including positioning, messaging, and competitive differentiation of both new and existing products.
  • Communicate and partner with multiple marketing channels, including Digital & UI/UX, Customer Programs & Martech, PR, Communications, Events & CSR, Creative Lab and the PM teams to recommend and implement multilayered strategies and plans.
  • Manage marketing budget/indicators, monitor/analyze marketing campaign performance and make recommendations based on data, customer insights and market dynamics.
  • Produce business-segment specific research in collaboration with the data and insights team to determine opportunity size and highlight growth opportunities within the business lines.
  • Identify main competitors and develop battle cards and other sales enablement/marketing materials to differentiate and defend in sales cycles.
  • Translate marketing observation into relevant analyses for the product and sales team. Champion proactive sharing of information to increase results, process improvement and best practices.
  • Work in close collaboration with the Product and Sales teams to identify areas of opportunity and pivot marketing strategies based on the emerging needs of the portfolio.

Your Moneris Career - What you bring
  • Bachelor's degree in marketing/business or related discipline.
  • 5-7 years of work experience in marketing strategy, product marketing, growth, lifecycle marketing or similar go-to-market positions.
  • Comprehensive business & marketing knowledge.
  • Background in financial services, fintech, SMB marketing or with card products
  • Experience with framework, metrics, processes, and tools that inspire strategic planning decisions.
  • Project management experience. Be able to support at a strategic and sometimes tactical level to ensure execution of important program timelines are met.
Nice-to-have...
  • Master's Degree is considered an asset.
  • Previous experience in FinTech, ecommerce, data and/or payments industry are considered an asset.
  • Previous experience in B2B marketing

Your Moneris Career - What you get
  • Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture
  • A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter
  • Company-wide paid year-end closure
  • Learning & development programs and resources to grow your career

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