Sales & Marketing Manager

3 weeks ago

Toronto, Canada Spectrum Health Care Full time

Company Description

At Spectrum Health Care, our mission is re-imagining home care for clients and families to provide products and services they need, whenever care is required, delivered by the most qualified and compassionate staff.

Our people are the cornerstone of our business. By joining Spectrum Health Care you will be part of one of Canada’s Best Managed companies and a committed member of a team of highly skilled healthcare professionals.

We are currently hiring for a Sales & Marketing Manager for an 18-month contract (Hybrid role) at our Toronto corporate office to support the company’s sales and marketing operations. 

The Sales & Marketing Manager is responsible for helping grow Spectrum’s range of private pay health care services. The ideal candidate is flexible, versatile and capable of overseeing the implementation and execution of the company’s sales operations and marketing plans and initiatives. The role also includes collaboration with the Private Pay team, Communications and Regional Branch leads and providing sales and business development support.

Job Description

Strategy Development

Develop marketing plan and strategies aligned with corporate goals and sales objectives Collaborate with COO, Private Pay team and Branch Directors to develop promotions and campaigns to support sales growth Identify market problems, solutions and opportunities for new service offerings

Marketing Execution

Design, plan, launch, manage, measure and report on marketing campaigns and initiatives Coordinate the production of marketing collateral such as brochures, promotional flyers, posters, e-blasts, digital ads, proposals & presentations Source and establish relations with advertising vendors; identify media buys, procure quotes and negotiate rates Engage Communications team to develop assets such as newsletters, e-blasts, blogs, announcements & press releases Collaborate with Communications team to develop social media campaigns and digital strategies that support sales objectives and business expansion plans 

Sales Operations

Organize and support quarterly sales meetings by reviewing metrics and sharing analytics Collecting feedback and insights from business development team to optimize service offerings, programs and partnership opportunities Support and track client contract renewals and manage repository of signed contracts Manage ESPO CRM platform and provide troubleshooting support to business development team

Sales team support

Develop and manage sales support tools Manage activities and pipelines of business development reps and send weekly reports to COO and Private Pay team. Support business development representatives with development of presentations and pitch proposals

Event management

Identify and book relevant industry tradeshows, conference and events working with Business Development Reps Coordinate the event logistics such as staffing, booth setup, marketing collateral, presentation opportunities, capturing attendee contact info and post event follow-up Continually assess, anticipate, identify and respond to new and changing needs of patients and communicates available Total Client Care resources to patients when appropriate

Qualifications

Post-secondary degree in Business/Marketing or related discipline 7-10 years progressive experience in a Sales and Marketing role Experience working in sales or with a sales team Health care or related industry experience an asset Experience in event management an asset  Proficient user of Word, Excel and PowerPoint

Additional Information

Spectrum Health Care is thrilled to be named one of Canada’s Best Managed Companies. This award recognizes top companies across Canada for overall performance, sustained growth, strategy, capabilities and innovation, culture and commitment, and leadership. Click to learn more about this esteemed honour.

We thank all applicants, however, only those individuals selected for interviews will be contacted.

In accordance with the Accessibility for Ontarians with Disabilities Act 2005, upon request, support will be provided for accommodations throughout the recruitment process.

If you require accommodation because of disability through the recruitment process, please contact Human Resources at () for assistance.

Spectrum Health Care is committed to fostering, cultivating and building a culture of diversity, equity and inclusion within our organization. We strive to attract, engage and develop a workforce that reflects the diverse communities that we serve and we know a diverse workforce is key to the growth and success of our organization.

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