Manager, Brand Strategy

2 weeks ago

Toronto, Canada Capital One Full time

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,

Manager, Brand Strategy (Contract)

**Responsibilities**:

- Manage a high-performing team of associates, providing excellent coaching and leadership
- Craft the Brand Team’s go-to market strategy, ultimately shaping how the Capital One brand shows up in Canada in the short & long term
- Collaborate with internal and external partners on crafting large-scale media plans and full-funnel strategies that effectively and efficiently meet business goals
- Develop and execute omnichannel advertising campaigns that deliver on business objectives, while also producing breakthrough brand marketing
- Work with customer data to identify marketable claims and deeper knowledge of our key segments to optimize marketing tests and strategies
- Challenge our thinking on existing brand measurement plans and brand health tracking, enabling the team to effectively measure campaign success
- Oversee market research team, whom is responsible for developing and executing custom research studies & roadmaps for both the Brand Team and extended business
- Craft storytelling around program or research results & future strategies to secure buy-in from key stakeholders
- Develop reports, synthesize data into actionable insights + recommendations for our campaigns to improve our results and optimize our collateral
- Partner with cross-functional teams to develop tests that will inform the optimal way to market our products and services to current and future customers, driving advocacy and sustained engagement
- Oversee a sizable brand management + research budget, which will involve close tracking, reporting, and forecasting on an ongoing basis

**Basic Qualifications**:

- Bachelor’s Degree in business, marketing, or a like field
- 5+ years of experience in a marketing, brand management, or agency role
- 5+ years of proven experience in omnichannel media strategy, planning, execution, and measurement
- 3+ years of people leadership experience
- Proven experience in some or all of the following: brand strategy, creative campaign strategy, creative development, campaign project management, and/or campaign measurement
- Familiarity with brand health measurement, market research and performance marketing measurement

**Preferred Qualifications**:

- Experience self-directing and being able to switch between strategic and tactical initiatives regularly
- Skilled in relationship management, ideally with experience managing inter-agency teams of 3 or more vendors
- Advanced project management skills with the ability to coach direct reports on campaign project management excellence
- Confidence to ask hard questions and push into uncharted territories - and not defaulting to the status quo before exploring new paths and quantifying risk / reward
- Strong ability to drive right and left brain smarts - you value creativity but you can also think strategically to action insights
- Experience “living the values” of customer-centric marketing ie. putting consumer insights at the heart of campaign development and brand strategy work
- Experience working directly with digital partners to develop and execute initiatives in-platform (ie. Google, Meta, third-party media providers, social media community platforms)
- Strong communicator - both written and verbal - with the capacity to influence all levels of an organization
- Proven track record of storytelling about brand marketing’s ability to drive business results and deliver on wide ranging KPIs

**Working with us**

How do we do things at Capital One Canada? We listen — to our people, and to our customers. We change with the times and have adopted a flexible hybrid model (remote and/or in-office). A flexible hybrid working model is one that creates the opportunity to match the work that we do to the environment that best supports that work. We recognize that everyone has a unique working pattern so we’re open to discussing flexible working arrangements that will best accommodate you.

At Capital One we’re committed to diversity, inclusion and belonging. We strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and inclusive behaviours are embedded in everything we do to positively impact associates. Strive to build a culture where diverse perspectives are valued, innovative ideas are encouraged and to help challenge the status quo and create the best outcomes for everyone.

We’re focused on helping associates live well—physically, financially and emotionally. When you join us, we support you and those who are most important to you, offering full coverage for spouses, domestic partners, and dependents. We’ve designed our benefits program to be flexible, comprehensive and consistent across our organization. From health and fitness center discounts, to training and professional development programs—and much more—you’ll discover that Capital One is committed to helping you li

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