Lifecycle Marketing Operations Lead

1 month ago

Vancouver, Canada Arc'teryx Full time

**Department**: Commercial - Ecommerce

**Reports to**: Manager, Lifecycle Marketing & CRM

**Location**:North Vancouver, B.C. or Remote

**Your Opportunity at ARC’TERYX**
- As a Lifecycle Marketing Operations Lead you will develop and implement the strategy and implementation of the lifecycle marketing program, ranging from retention to post-purchase with a focus on instilling loyalty within our growing customer base. You will lead a team in designing customer journeys, researching/implementing program improvements, and executing campaigns in support of the digital commerce objectives.

**Meet Your Future Team**:

- The CRM team uses a customer-led strategy to build meaningful relationships with our guests. We recognize that different approaches work best for different guests at different points in their journey with Arc’teryx. Working closely with many other teams, we are passionate about people and strive to put the customer at the centre of every decision we make.

**If you were the Lifecycle Marketing Operations Lead now, here are some of the core activities you would be doing**:

- Collaborating with large, cross-functional teams (Creative, Merchandising, Retail, etc) to deliver success in campaigns
- Implementing user feedback to improve the CRM program’s personalization and segmentation for retail and ecommerce channels
- Guiding the team through troubleshooting technical issues related to HTML templates, list segmentation and other aspects of execution

**Here are some of the things you could be working on in the future**:

- Implementing of UX research methodologies to predict user behavior, optimize layouts, improve functionality, and tailor the users omnichannel experience
- Utilizing customer research and voice of the customer to improve the CRM UX
- Identifying tactics to drive advanced consumer experiences using personalization and triggered-based message approaches
- Using data, A/B testing and campaign optimization to improve specific business goals
- Supporting Manager, Lifecycle Marketing & CRM with Personalization project, identifying CRM opportunities and assisting with implementation and migration

**Are you our next Lifecycle Marketing Operations Lead?**:

- You have a Bachelor’s degree in business, marketing, or communications or a related field
- You have 4+ years’ experience in lifecycle marketing, CRM, or retention marketing
- You can work autonomously, while collaborating with others during daily meetings and standups
- You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
- You have excellent attention to detail
- You have experience configuring/managing CRM campaigns, wireframe automation, and marketing automation platforms (i.e. Salesforce, ExactTarget, Interaction Studio, CDP, Invision, Leanplum)
- You are highly skilled in Adobe Photoshop, Adobe XD, HTML, CSS, and UX design
- You are always thinking in the shoes of the customer / consumer
- You are innovative and creative, with a logical and methodical approach to problem solving
- You are a strong communicator who can work with cross functional teams from other channels of the business
- You are results-driven and have a passion for pursuing audacious goals
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it

**Equal Opportunity**

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

**Design your Purpose. Live our Values.**
- DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.
- COMMIT. Set and deliver on bold objectives as we collectively raise the bar.
- LIVE IT. Deepen your connection to nature and live your most purposeful life.
- LEAVE IT BETTER. Create a better world, together.

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