Email Marketing Coordinator

4 weeks ago


Vancouver, Canada Great Canadian Railtour Company Ltd Full time

**Purpose**

**Key Areas of Accountability**
- Meet, and where possible, exceed Rocky Mountaineer Marketing goals for lead conversion, guest referrals and overall online revenue growth
- Work collaboratively with vendors, internal stakeholders, and the Marketing team
- Support in discovering new lead nurture opportunities to drive core KPIs.

**Automation Platform Management**
- Support efforts to maintain database health and data quality.
- Ensure our database is up to date with the latest CASL and GDPR compliance regulations.
- Support the development and implementation of marketing attribution systems.
- Support the development and implementation of lifecycle management and lead scoring capabilities.
- Collaborate with Salesforce administrators to enhance integrations and troubleshoot CRM issues.

**Reporting & Analytics**
- Support quality control of data tracking and reporting on Marketo.
- Develop standards for tracking activities in Marketo using industry best-practices.
- Collaborate with marketing teams and other Rocky Mountaineer stakeholders to develop A/B tests that will provide insightful, actionable learnings.
- Analyze results from A/B tests and provide recommendations.

**Qualifications**

**Education / Certifications / Knowledge**
- Technical degree in Technology or Marketing (required)
- Bachelor' degree in Technology or Marketing (desired)

**Experience**
- 1 + years’ experience with building lead nurture and lifecycle management programs using enterprise-level marketing automation platforms (e.g., Marketo, Pardot, Eloqua, Sitecore Experience Automation, etc.).
- Experience in CRM (Salesforce preferred) and database management including: list management, cleansing, de-duplication, data validation, custom report creation, and import/export of data (desired)
- 1 + years’ experience in a relevant Marketing or Sales Operations role with a deep understanding of lead-to-revenue demand funnels and reporting (desired)
- Experience in demand generation strategies (desired)

**Skills**
- Working knowledge of Google Analytics
- Knowledge of A/B testing and conversion rate optimization
- Understanding of marketing strategy and customer psychology
- Understanding of integrated digital marketing strategies
- Knowledge of data reporting tools like PowerBI or Tableau (desired)
- Word, PowerPoint, Excel and Visio diagramming (or similar workflow diagramming) experience (desired)
- HTML, Illustrator, and Photoshop experience (desired)

**Work Environment**

Hybrid - 2 days work from office.

**Compensation**
- The base salary offered for this role is $52,000 - $64,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.
- Eligible for Rocky Mountaineer’s Bonus Program

**Eligible Benefits**

Rocky Mountaineer supports our team members’ health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:

- Medical, Dental, Vision, Life Insurance
- Short term disability, long term disability, and Accidental Death & Dismemberment policy
- Travel emergency assistance
- Vacation time, sick time, and company holiday pay
- Up to 5% RRSP and/or TSFA match
- Two complimentary annual train tickets after first year of employment

Let's make your journey to a rewarding career with us as smooth as possible. Join us today



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