Marketing Operations Lead

3 months ago

Vancouver, Canada Quandri Full time

**We’re Quandri. We train intelligent robots to power the modern insurance brokerage and agency. We’re on a mission to unlock 10,000,000 hours of repetitive work over the next three years, so that time can be used for more valuable and meaningful endeavors.**

Every year, billions of hours are wasted on repetitive and manual work. This is work that can and should be automated, but has been overlooked. Quandri is building an AI robotics platform to fix this for the insurance industry.

Our robots enable insurance brokerages and agencies to automate many of their most time-consuming and repetitive processes. These software robots can be deployed into a customer’s existing software systems and work within their processes similar to how a person would, but at lightning speed and indefinitely.

We’ve begun by tackling massive problems around repetitive and high-volume work in the P&C insurance industry in North America, and have no shortage of product and geographic expansion opportunities over the next few years where this technology can have an even larger impact. We’ve raised venture capital from top US and Canadian investors to help us achieve our mission, and are now scaling the company to achieve this.

We saw 8x ARR growth last year and are aiming for 3x this year, making Quandri one of the fastest growing technology companies in Canada. We have won a few awards, and have already made a big impact on the insurance industry. However, what matters most is making our customer’s lives better one automated process at a time. We want you to be a critical part of that journey We’re a hybrid company, with ⅔ of our team in Vancouver and the rest distributed. For those in Vancouver, we have an office in Gastown that we expect people to be at three days a week. We understand both the advantages of some flexibility around personal lives, and the positive interpersonal effects of in-person collaboration.

About the Role:
Quandri is looking for a data-driven and analytical marketing ops lead to own the strategic implementation, maintenance, and ongoing optimization of the company’s inbound (and outbound) lead generation machine. Specifically, we are looking for someone with start-up experience (i.e. someone who is confident and experienced implementing, scaling, assessing, and optimizing a sales and martech stack from scratch or nearly scratch). This person will be instrumental when it comes to defining marketing objective and KPIs for all campaigns - ensure ROI feasibility **Please note, this role will be 80% focused on Marketing Ops, but will also have the opportunity to support Sales/Revenue Ops roughly 20% of the time as these teams are closely linked at Quandri.**

**What you’ll do**:

- Ensuring granular visibility into all inbound and outbound marketing activities, including taking ownership of our HubSpot CRM
- Building and maintaining lead scoring, nurturing and segmentation as well as funnel and pipeline management
- Building and maintaining outbound lists based on one or more ICPs
- The creation and maintenance of reporting dashboards across the marketing, sales and customer lifecycle
- Ensurance accuracy and hygiene of company ARR, customer revenue and CRM data
- Diagnose and rectify any automation or reporting issues within Hubspot
- Building out marketing automation to help scale efficiently

**Experience**:

- Proven experience building, optimizing, scaling and maintaining a startup’s martech stack to enhance operational efficiency and delivery of quality MQLs
- A background in B2B SaaS is essential
- Experience documenting, onboarding, training and enabling new sales and marketing team members to quickly adopt and understand implemented softwares and tools
- Must be an experienced user of Hubspot (this includes Marketing, CRM, Knowledge Base, Workflows and Reporting functionality). Includes a deep understanding of managing and optimizing data flows between Contacts, Companies and Deals
- Deep knowledge of Google Analytics 4, Google Tag Manager
- Familiarity with Webflow is nice to have

**The right person for this role will**:

- ** Be a revenue champion**:This hire will be instrumental in helping our Marketing, Sales and CX team forecast future pipeline and sales revenue, through a detailed analysis of deal-flow, team capacity, and other relevant data points
- ** Be obsessed with data hygiene**: This hire will constantly be looking for ways to improve the health of our CRM data.
- ** Prioritize process creation**:This hire will be instrumental in analyzing and developing sales and marketing processes designed to best balance team efficiencies and the customer experience
- ** Lead from experience**: This hire will be our resident Hubspot guru and data insights oracle, providing data-driven recommendations for areas of improvement across the full customer lifecycle (marketing, sales and CX). We want someone who isn’t afraid to tell us how to do things better
- ** Be solution-ori

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