Senior Lifecycle Marketing Manager

2 months ago

Vancouver, Canada Jobber Full time
Do you want to impact the hardest working people in the world?

Then Jobber might be the place for you We’re looking for a Senior Lifecycle Marketing Manager to be part of our Marketing department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want

The team:

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates

Lifecycle marketing is responsible for creating and advocating for best-in-class experiences that deliver the right message, to the right people, at the right time. We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like.

The role:

Reporting to the Acquisition Manager, Lifecycle Marketing, the Senior Lifecycle Marketing Manager will be responsible for orchestrating our ideal customer experience. You will own and drive strategies for how we acquire, activate, retain, and expand users on all platforms. You will be accountable for enhancing our Lead Nurture efforts and creating experiences that are mutually beneficial to both customers and Jobber, ultimately ensuring we’re effectively capturing revenue.

The Senior Lifecycle Marketing Manager will:

  • Develop and own the Lifecycle Lead Nurture and conversion strategy, balancing the short and long term needs of the business and our customers
  • Own key business metrics in the Lead portfolio
  • Possess an in-depth understanding of SaaS nurture and conversion levers in-and-out of product; apply expertise to steer collective efforts that boost acquisition conversion rate and revenue
  • Identify and prioritize opportunities that effectively guide customers through their journey; leveraging customer behaviour, business dynamics, and market trends, you will advocate for the 'what' and 'why' of our strategic decisions
  • Devise and spearhead hyper-personalized, multi-channel programs and experiments that deliver effective communications to the right customer at the right time
  • Utilize data and insights to uncover opportunities for new campaigns or always-on programs, target segments, and avenues for improved personalization
  • Collaborate with diverse stakeholders from Growth, Marketing, Business Operations, Business Analytics, and Sales to formulate and execute shared objectives
  • Exemplify leadership skills across the organization, while elevating the Lifecycle practice at Jobber

To be successful, you should have:

  • Demonstrated experience in Marketing and expertise crafting highly personalized customer programs that yield tangible business outcomes. Prior experience in the SaaS industry is preferred.
  • Exhibit a strong sense of accountability and motivation, taking full ownership of the outcomes tied to your Key Performance Indicators (KPIs)
  • Show a genuine passion for understanding customer behaviours, barriers and motivations; leveraging these insights to deliver business value should be a driving force for you
  • Be able to confidently navigate through ambiguity and adapt swiftly to evolving and expanding priorities
  • Have a results-oriented mindset with a history of concentrating on strategies that generate high-impact outcomes. Your ability to guide initiatives from initial concept to successful execution is crucial
  • Have excellent analytical skills with experience interpreting business, impact and customer data enabling you to base your decisions and plans on factual information
  • Demonstrate strong collaboration, thought-leadership and ability to influence others. These attributes are critical for driving cross-functional initiatives within our fast-paced and matrixed environment.
  • Be highly motivated to continually push for better, newer, and more innovative ways to do things—all while staying humble
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