Lead Email Marketing Manager, Growth

1 month ago

Vancouver, Canada Launch Potato Full time

MUST HAVE: Email never sleeps, you are obsessed with the grind and have a never-ending passion for winning. You have expertise in lifecycle marketing (Email, SMS, and Push Notifications).

HOURS: EST hours, an inherent drive to check the data off standard hours (weekends & evenings included).

YOUR ROLE:

You will be directly responsible for driving the end-to-end lifecycle marketing strategy and execution for Launch Potato email program which spans multiple properties with millions of monthly consumer visits. This is an opportunity to be an owner and a doer, someone who will 10x what this brand is currently doing. (This is NOT a managerial role). We need a Doer, and the only limitations are your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.

You are driven by your own motivation and success, you should be the one telling us when the job is done, not the other way around. You love the never-ending pursuit for perfection in lifecycle marketing which allows you to thrive in an extremely fast-paced, dynamic environment. You are going to be rolling up your sleeves and need to understand consumer psychology and the need for quality content and messaging. You have a self-desire to put yourself in the customer's shoes and solve pain points that enable longstanding growth.

You must be passionate about being hands-on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action. You thrive on success and the impact that your work has on consumers as well as the impact to the business: Revenue, Life Time Value (LTV), and Revenue per User (RPU).

SUCCESS LOOKS LIKE:

  • Optimizing and expanding our automation set for prospective and existing investors to create more of a “one-to-one” experience, as well as generating a flywheel of testing and feedback.
  • Developing thoughtful and sophisticated omnichannel campaigns across email, SMS, and push notifications.
  • As the marketing lead, you’ll consistently A/B test your creatives, subject lines, and other parts for the creative to ensure best-in-class performance metrics.
  • Create end-to-end consumer journeys that increase both engagement and lifetime retention value.
  • Work across the entire messaging and yield team to create opportunities for cross-marketing across the vast array of financial services within FinanceBuzz.
  • Using qualitative and quantitative data sets you’ll own the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team better.
  • Partnering with our Messaging Operations Manager to set up automated messaging streams and consumer lists that allow for correct data architecture within our marketing ESP.
  • Acting as a day-to-day leader of email code by debugging other teammates’ work and keeping up to speed with the latest trends and platforms.
  • You have a true owner’s mentality and you want to win more than anything. You’ll figure out how to constantly strive for better performance metrics and engagement across all mediums under your purview.

WHAT YOU NEED TO SUCCEED:

  • 4-8 years of email marketing/remarketing experience.
  • Extensive experience in the performance marketing/lead generation industry.
  • Proven experience delivering on department and/or company-level key results.
  • Highly analytical and hands-on expertise with data using primarily first-party data.
  • Experienced with BI tools (we use Looker), Excel/G-Suite, platform data tools, etc.
  • Effectively grown and scaled messaging revenue in previous companies.
  • Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance.
  • Possess an insatiable curiosity and drive to win.

NICE TO HAVES:

  • Previous experience within the insurance or performance lead generation space.
  • Worked with paid media teams to understand where the transition from ad to signup is.
  • Experience with SMS and Push Notifications is highly desirable.
  • A strong understanding of deliverability drivers.
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