Product Marketing Manager

6 days ago


Mississauga, Canada The Leadership Agency Full time

(this is a hybrid role requiring 3 days/week in office - located in Mississauga)

Our start-up client provides innovative solutions to help pets thrive throughout their entire lives. They focus on prevention, support and rehabilitation products trusted by various veterinarians, universities, and rehabilitation facilities. They have successfully curated a portfolio of brands to aid in this mission and are looking to expand They operate direct to consumer through platforms like Chewy + Amazon and additionally work business to business working with veterinarian businesses.

About the Opportunity: Product Marketing Manager

  • Lead the development of positioning, messaging, and competitive differentiation for product lines
  • Developing and implementing the strategic product roadmaps
  • Conduct market research to identify trends, customer needs, and opportunities for growth
  • Manage all marketing activities in the product life cycle, including competitor analysis, market and portfolio need identification, ROI proformas, positioning, roadmap development, and product launch plans
  • Develop and execute go-to-market strategies for new product launches across all brands
  • Manage 3-year product pipeline and present product concepts internally to leadership for approval
  • Collaborate with sales, product, and marketing teams to ensure consistent messaging and branding
  • Gather customer insights through surveys, focus groups, and feedback sessions to refine product positioning
  • Work closely with customer support and sales teams to integrate feedback into marketing strategies
  • Create compelling product content, including brochures, videos, blog posts, and email campaigns
  • Collaborate with sales to manage customer, wholesaler and distributor-specific product offerings and promotions
  • Lead packaging design from concept to delivery
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Establish work priorities; create, communicate, and execute project plans
  • Oversee the production of educational and promotional materials for B2B partners
  • Measure and analyze the performance of marketing campaigns to optimize effectiveness
  • Maintain KPIs for product awareness, customer engagement, and sales impact
  • Provide insights and recommendations for continuous improvement
  • Report into the Director of Marketing


Requirements
  • 3+ years of experience in product marketing within the consumer packaged goods or pet care industry
  • Proven ability to strategize the full lifecycle of a product, from conception and launch to rationalization and cessation
  • Excellent organizational skills – you can manage multiple projects, timelines, budgets, stakeholders
  • Ability to collaborate with senior leadership and be a thoughtful contributor
  • Ability to work in a fast-paced start-up environment: you thrive with organizing structure and facilitating pieces
  • Experience with direct to consumer brands, ideally ecommerce, retail, or CPG brands
  • Strong communication skills
  • Big-picture thinker with a creative and growth mindset
  • Ability to multitask, prioritize and wear multiple hats
  • Proven track record of strong written communication
  • Strong understanding of foundational marketing principles
  • Advanced skills in Microsoft Excel, PowerPoint, Word, and other database concepts, as well as Project Management tools such as Asana, Monday, Clickup, etc.
  • Bachelor’s degree in marketing, business, or a related field


Benefits
  • Competitive compensation package + bonus + full health benefits
  • Hybrid in-office role in Mississauga (3 days/week in office)
  • Opportunity to impact the lives of pets and their owners
  • Ability to be influential in a high growth start-up



  • marketing manager

    4 months ago


    Mississauga, Canada Elite Marketing Solutions Inc. Full time

    Education: Expérience: EducationCollege/CEGEPTasksAnalyze market research data to improve business decisions or activities Develop communication strategiesDirect the development and maintenance of an organization's Internet and intranet sitesDirect the marketing strategies of establishmentsDirect the production of educational and publicity programs and...

  • marketing manager

    4 months ago


    Mississauga, Canada Elite Marketing Solutions Inc. Full time

    Education: College/CEGEPExperience: 1 year to less than 2 yearsTasksAnalyze market research data to improve business decisions or activities Develop communication strategiesDirect the development and maintenance of an organization's Internet and intranet sitesDirect the marketing strategies of establishmentsDirect the production of educational and publicity...


  • Mississauga, Canada Match Marketing Group Full time

    p>Reporting to: National Field Manager Role Type: Permanent, FT Here at Match Retail we are passionate about our people and we are looking for energetic, proven leaders who love to share their passion for home electronics while building and managing successful sales teams! p>Match Retail is a leading sales, merchandising and branded retail agency working for...


  • Mississauga, Canada Canada Prime Marketing corporation Full time

    Education: Bachelor's degree - Experience: 2 years to less than 3 years **Work setting**: - Advertising, marketing and public relations agency **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Direct and evaluate establishments and departments that publicize activities and events on behalf of...


  • Mississauga, Canada Zenduit Inc Full time

    **Job Information**: Job Type - Full time City - Mississauga (Matheson / East Rathwood) State/Province - Ontario Country - Canada Zip/Postal Code - L4W Date Opened - 11/22/2024 Industry - Marketing **Job Title: Product Marketing Manager***: **Full-Time | In-Office | Greater Toronto Area***: **About the Company**: We're a leader in fleet management,...


  • Mississauga, Canada TripSpark Technologies Full time

    Your new career adventure starts here! Job Summary: Are you a passionate marketer who truly wants to impact a company? If so, this may be the job for you! We design and deploy best-in class technologies like Demand Response, Microtransit, Fixed Route and a number highly adaptive rider facing tools. Our technology helps our customers find new ways to...


  • Mississauga, Canada Compass Group USA Full time

    You might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees. You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues,...


  • Mississauga, Canada The Leadership Agency Full time

    Job Description(this is a hybrid role requiring 3 days/week in office - located in Mississauga)Our start-up client provides innovative solutions to help pets thrive throughout their entire lives. They focus on prevention, support and rehabilitation products trusted by various veterinarians, universities, and rehabilitation facilities. They have successfully...


  • Mississauga, Canada Match Marketing Group Full time

    OverviewLG Home Entertainment In-Store Marketing Coordinator(1 year contract position with probability of extension)About Match:Match Retail is a leading sale, merchandising and branded retail agency working for major brands across North America. Inspired by an endless desire to help transform brands so they can be retail ready, Match Retail works with tier...


  • Mississauga, Canada Walmart Canada Full time

    **Position Summary... **:Walmart Connect creates meaningful connections between brands and our customers more often and more thoughtfully through powerful brand experiences. Our commitment lies in delivering measurable outcomes for advertisers by utilizing our comprehensive ad solutions. These solutions leverage Walmart’s extensive in-store and online...


  • Mississauga, Canada Marketing Tip Full time

    div>Job DescriptionWhen we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility....


  • Mississauga, Canada goeasy Ltd. Full time

    Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as  Waterstone Canada’s Most Admired Corporate Cultures , the  2022 Report on Business Women Lead Here ,  Report on Business for Canada’s Top Growing Companies  and  TSX30  as one of the  best performing companies...

  • Marketing Manager

    4 weeks ago


    Mississauga, Ontario, Canada The Immigration Beads Inc. Full time

    Join {company} as a Marketing Manager - Product DevelopmentWe are seeking a talented Marketing Manager - Product Development to lead our product launch marketing efforts. This role will be responsible for developing and executing marketing strategies to drive product adoption and growth.Key Responsibilities:Develop and execute product launch marketing...

  • Product Marketer

    3 months ago


    Mississauga, Canada Swift Racks Inc. Full time

    **Responsibilities And Competencies** - **Develop and Execute Marketing Strategies**: Craft and implement comprehensive product marketing strategies aligned with a product-led growth model. - **Channel Identification and Initiative Oversight**: Identify appropriate marketing channels and oversee various initiatives to drive lead generation, customer...


  • Mississauga, Ontario, Canada Marketing Tip Full time

    Rare Disease Marketing StrategyWe are seeking a seasoned marketing professional to lead our rare disease marketing strategy in Canada. As a key member of our cross-functional team, you will be responsible for crafting and executing a comprehensive strategy to drive patient access to life-changing medications.Key Responsibilities:Develop and execute a...


  • Mississauga, Canada Marketing Tip Full time

    Job DescriptionWhen we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We...

  • Marketing Manager

    4 weeks ago


    Mississauga, Ontario, Canada Dräger Full time

    Job Summary: We are seeking a skilled Marketing Manager to join our team at Dräger, a world leader in medical and safety technology.Key Responsibilities:Product Support: Provide technical product support to sales teams, conduct product trainings, and collaborate with Regional Marketing and Product Management to develop new products.Product Launches: Plan...

  • Marketing Coordinator

    5 months ago


    Mississauga, Canada Trend Marketing Wholesale Inc Full time

    **Company description** We are one of the largest footwear and apparel distributors in Canada. In addition, we offer an excellent comprehensive benefit package and a pleasant and exciting work environment. - Comprehensive benefits (dental, visual, 80% drug card, $500 a year towards paramedical expenses) - Flexible work from home environment - 2 weeks of...


  • Mississauga, Ontario, Canada Elite Marketing Solutions Inc. Full time

    As a key member of our team at Elite Marketing Solutions Inc., the Marketing Manager will be responsible for directing the development and maintenance of an organization's Internet and intranet sites.The ideal candidate will also direct the marketing strategies of establishments, oversee the preparation of written material for website content, and plan...


  • Mississauga, Canada SOTI Inc. Full time

    SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world. SOTI is a proven innovator and industry leader for simplifying business mobility solutions by making them smarter, faster and more reliable. With SOTI’s innovative portfolio of solutions,...