Product Marketer

3 weeks ago

Mississauga, Canada Swift Racks Inc. Full time

**Responsibilities And Competencies**
- **Develop and Execute Marketing Strategies**: Craft and implement comprehensive product marketing strategies aligned with a product-led growth model.
- **Channel Identification and Initiative Oversight**: Identify appropriate marketing channels and oversee various initiatives to drive lead generation, customer acquisition, and user engagement.
- **Cross-functional Collaboration**: Work closely with the product team to ensure that marketing efforts are fully integrated with product features and user experience.
- **Performance Tracking and Optimization**: Track, analyze, and optimize key performance metrics to ensure continual improvement and success of marketing initiatives.
- **Experiment-led Approach**: Implement and manage an experiment-led approach to refine and enhance marketing tactics for optimal results.
- **Industry and Market Analysis**: Stay ahead of industry trends and the competitive landscape, specifically within the B2B SaaS and marketing strategies, to maintain a competitive edge.

**Technical Requirements**
- **Proven Experience in Product Marketing**: Extensive experience in product marketing for B2B SaaS products, particularly with product-led growth strategies.
- **Channel and Initiative Management**: Expertise in identifying appropriate marketing channels and overseeing various initiatives to drive lead generation, customer acquisition, and user engagement.
- **Content-led Skills**: Strong ability to develop content-driven strategies, including content creation, positioning, and messaging that resonate with the target audience.
- **Customer and Market Research**: Proven experience in conducting in-depth customer and market research to inform product positioning, messaging, and overall marketing strategy.
- **Analytical Skills**: Strong ability to analyze data, track performance metrics, and adjust strategies based on insights.
- **Collaboration**: Experience working closely with cross-functional teams, including product management, design, and engineering.
- **Strategic Mindset**: Ability to think strategically and implement marketing initiatives that align with overall business goals.

Bonus Experience
- **Startup Experience**: Experience working with early-stage startups, especially in a fast-paced and experiment-driven environment.
- **Industry Knowledge**:Familiarity with Fintech, Payments, & Construction Tech is a bonus.

**Job Type**: Fixed term contract
Contract length: 3-6 months

Pay: $75,000.00-$110,000.00 per year

**Experience**:

- Product Marketing: 5 years (required)

Work Location: Hybrid remote in Mississauga, ON L4Z 2G6

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