Senior Manager, Marketing and Branding
2 months ago
When we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. p>
Our Canadian team
We know that people living with a rare disease and their families deserve our unwavering commitment and investment into finding and accessing therapies that help them live longer, fuller lives. Our presence in Canada has grown to over 200 employees and includes a global research and development hub, made up of highly skilled professionals responsible for conducting our clinical trials in Canada and around the world, as well as our dedicated and hardworking local teams that ensures our treatments reach those who need them. span>
You will have a key role in crafting the metabolics (“Meta”) strategy in collaboration with the cross functional team and you will lead the execution of a broad range of initiatives to ensure patients living with HPP/LAL-D are both diagnosed and have rapid access to life changing medications ultimately helping Alexion achieve its ambition for Canadian patients.
Additionally, in this unique role, you will be responsible for the engagement of Key External Experts (KEEs) across Canada to build strong partnerships to advance management of rare metabolic diseases.
- Lead the HPP/LAL-D strategic planning process, including SWOT analysis, forecasting, risk assessment, and resource allocation in collaboration with cross-functional teams.
- Develop brand positioning, narrative, and messaging to align with patient-focused goals.
- Design, implement, and evaluate marketing initiatives.
- Build strong cross-functional partnerships to align plans across key areas such as Sales, Medical, Regulatory, Access, and Diagnostics.
- Manage relationships with external agencies, partners, and suppliers.
- Lead business reviews with senior leadership, focusing on revenue, performance, KPIs, and market trends.
- Collaborate cross-functionally to create and execute Key External Expert (KEE) and Key Account Management (KAM) plans, supporting healthcare professionals throughout the patient journey.
- Support national and regional advisory boards with medical teams.
- Coordinate national and international speaker tours with medical colleagues.
- Lead KEE engagement planning for national and international congresses.
- Ensure full compliance with internal SOPs and policies for all projects and initiatives.
Qualifications:
- Bachelor's degree in business or a scientific field.
- At least 3 years of marketing experience and 5 years in Pharma/Biotech.
- Proven ability in strategic analysis, planning, and execution, driving brand growth.
- Experience working with cross-functional teams (Market Access, Medical, Sales, Finance, etc.).
- Strong project management, organizational, and key account management skills.
- Knowledge of brand management, healthcare professional (HCP) promotion, and the sales process.
- Experience managing external agencies and promotional budgets.
- Flexibility to occasionally work evenings and weekends.
Preferred Qualifications:
- Experience in sales, specialty care, professional education, digital marketing, diagnostic programs, or rare diseases.
- Bilingual in French and English.
- MBA.
Alexion embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. p>
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.
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