Influencer Strategist

3 weeks ago

Toronto, Canada Mediabistro Full time
Hill & Knowlton is a strategic and creative partner to drive breakthrough opportunities for growth and value creation, advance corporate strategy, and build reputation capital and resiliency. We're a proven partner for business and brand transformation. A full-service global firm, we provide strategic communication, marketing and corporate affairs solutions distinguished by intelligence and creativity. Hill & Knowlton is part of the Burson Group and WPP (NYSE: WPP), the creative transformation company.

Influencer Strategist - Toronto Based

We are looking for an Influencer Specialist (Senior Consultant level) to join our Influencer & Partnerships team. This person will demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients' strategies. You will be focused on creating influencer strategies, contributing to campaign development, managing influencer identification and procurement, and develop actionable insights in reporting. This is an opportunity to push boundaries and never accept the status quo when it comes to influencer-first creative programs, brand campaigns or other marketing initiatives and have an impact on the growth of our influencer team.

The successful candidate would join us in working with some of the most well-respected and dynamic brands in Canada. Our clients come from a range of sectors including consumer packaged goods, food and beverage, retail, and leisure and automotive. This person will work hand in hand with our Consumer sector and Creative & Content Hub team. As an integrated role, teamwork and collaboration will be pivotal in the candidate's success.

Here's what you'd be doing:
  • Development of influencer strategies and plans, working collaboratively with VP, Influencer Marketing
  • Working with Sector account teams to ideate, present and execute multi-platform influencer programs by leveraging trends and data driven insights to integrate with wider PR objectives
  • Identification, outreach, contracting, negotiation, project management and measurement of complex influencer programs
  • Developing campaign reports by tracking and optimizing organic and paid influencer content with actionable insights & recommendations
  • Carry out social media listening and research to identify trends in online conversations and to pinpoint key influencers
  • Providing an influencer/social perspective on traditional public relations programs i.e. media relations, events
  • Keep on top of emerging social trends, platforms, technologies, and influencers in the Canadian market
  • Educates and shares knowledge with teams on trends and best practices

Experience that contributes to your success:
  • 4-5 years of experience with a focus in the consumer influencer landscape; agency experience ideal
  • Expert in both social platform and influencer nuances as it relates to strategy, tiers and verticals, negotiation and best practices
  • Strong relationships with Canadian influencers and influencer/talent agencies is an asset
  • Strong familiarity with influencer platforms & tools
  • Understand insights and metrics from various social platforms including Facebook, Instagram, TikTok, YouTube, Pinterest, etc. and how they impact influencer content performance
  • Ability to assess a client's overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-commerce, etc.) with a strategic mindset
  • Solid presentation skills and comfort in client-facing discussions
  • Excellent written and verbal communications skills along with strong attention to detail to ensure error free program execution
  • Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

What else is in it for you?
  • Full health benefits package-including paid time off, schedule flexibility, wellness reimbursement, and more
  • Strong leadership with a focus on entrepreneurial thinking, mentoring, learning + development to help you grow, expand your skills and become your professional best
  • A passionate, smart, fun, and creative culture

#LI-YA1

Hill & Knowlton is more than an agency. It's a collection of thousands of brilliant, collaborative and driven employees - all united around a single vision of transforming our clients, our company and the world.

Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit - called to our craft each day by the desire to deliver the best work.

And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity.

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