Chief Media Strategist

3 weeks ago


Old Toronto, Canada Resolute Digital, a Weber Shandwick Company Full time
Job Description

We are seeking a Chief Media Strategist to join our Resolute Digital team in Toronto or Montreal. As a seasoned public and media relations consultant, you will be responsible for providing strategic client counsel around media and influencer engagement.

The ideal candidate will have experience that encompasses media relations (earned and paid), influencer engagement, event planning, and program execution. With 5-7 years of experience, you will help us create campaigns that drive impactful earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

Responsibilities
  • Develop a strong understanding of the client's business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention.
  • Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage.
  • Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage.
  • Support executive visibility efforts for clients including identifying, pitching, and securing interviews and speaking engagements for C-suite.
  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.
  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned, and earned channels.
  • Counsel, coach, and develop junior staff.
  • Lead logistics planning for media and other influencer events.
  • Support the development of KPIs to maximize media relations impact.
Requirements
  • 5-7 years of experience in media relations, influencer engagement, event planning, and program execution.
  • Strong existing media and influencer relationships.
  • Working knowledge of and comfort executing new media forms.
  • Ability to develop new media and influencer relations and turn those relationships into coverage.
  • Drafting media materials, including pitches and press releases.
  • Ability to plan, organize, monitor, and control projects and programs, ensuring efficient utilization of technical and creative resources.
  • Ability to counsel clients on media relations activities and present plans in a convincing manner.
  • Strong written and verbal communication skills in English.
What We Offer
  • Estimated Salary: $100,000 - $120,000 per year, depending on experience.
  • Medical benefits, vision care, RRSP matching, tuition reimbursement, and Juice Money for health and wellness expenses.
  • Bring Your Own Device (BYOD) policy with a monthly cell phone reimbursement.
  • Flexible time off (MyDays) and short-term disability coverage.
  • Paid parental leave policy and equal opportunities employer status.


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