Senior Brand Strategist

2 weeks ago


Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to enhance people's lives with the world's best transportation. Our marketing and communications team is dedicated to building an iconic brand for the future while driving profitable growth today.

We're seeking a data-driven, passionate, and collaborative marketer to join our team as a Senior Brand Strategist. In this role, you'll translate business needs into inspiring creative briefs, guide strategic creative development, and collaborate across teams to shape brand experiences for Lyft.

Key Responsibilities:

  • Develop clear and inspiring creative briefs from business needs.
  • Act as a strategic guardian throughout the creative development process.
  • Identify compelling consumer insights for messaging and design.
  • Translate research findings into actionable creative implications.
  • Optimize campaigns based on performance data and consumer insights.
  • Lead creative projects and tasks with guidance and support from senior management.
  • Collaborate with a cross-functional team of multiple stakeholders.
  • Identify opportunities to influence product and experience design.
  • Identify opportunities for Lyft to insert itself into culture and create social conversation.


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