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Analyst/Sr. Marketing Analyst, Aeroplan Acquisition

4 months ago


Toronto, Canada American Express Full time

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex.

The Assistant/Sr. Assistant Marketing Manager – Aeroplan Acquisition will be responsible for managing the Amex Aeroplan co-brand acquisition portfolio. This role will offer a unique opportunity to shape the future success of Amex Aeroplan co-brand acquisition and gain experience working with a key strategic partner. It’s a very exciting time to join the Aeroplan Acquisition team

The successful candidate will lean on their relationship-building skills, analytical skills and loyalty subject matter expertise to push innovation and differentiation, while maintaining a continued mandate to drive card acquisition. 

Responsibilities will include:

Portfolio Management

Be the subject matter expert of Amex Aeroplan co-brand cards Understanding of current regulatory environment with proven focus and accountability to ensure effective customer engagement and acquisition tactics Monitor, understand and articulate the performance of the portfolio across key marketing channels Collaborate with stakeholders to develop the annual marketing strategy and acquisition plan Monitor internal and external trends to help inform acquisition strategies Manage the roll out of key strategic initiatives and campaigns to support the overall acquisition objectives Own and manage the marketing budget and allocation of spend across the various channels/tactics

Partner/Stakeholder Management

Partner with Air Canada to ensure key priorities and objectives are aligned and delivered Collaborate and influence external and internal stakeholders to gain buy-in on key projects and campaigns Develop content for business updates and performance review with both internal and Air Canada teams

Campaign/Channel Management

Deliver marketing campaigns from conception to implementation Work with creative agencies and internal stakeholders to develop and execute winning marketing strategies Analyze quantitative and qualitative data to develop and recommend best practices to improve campaign performance

  Minimum Qualifications

University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience Minimum 2-year experience in an equivalent marketing position Previous digital marketing and/or partner management experience is an asset Strong analytical abilities, proficiency in interpreting and deriving insights from complex data Ability to collaborate and influence cross-functional teams and external partners Strong communication skills with experience in developing and delivering presentations to peers and senior management Ability to work well in an autonomous environment with skillsets to juggle and prioritize concurrent initiatives High attention to detail, with a focus on quality

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries  Bonus incentives  Support for financial-well-being and retirement  Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)  Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need  Generous paid parental leave policies (depending on your location)  Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)  Free and confidential counseling support through our Healthy Minds program  Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.