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Marketing Analyst/Sr. Analyst, Entertainment
2 months ago
We are seeking a highly motivated Marketing Analyst/Sr. Analyst, Entertainment to join our Enterprise Loyalty & Partnerships team at American Express. As a key member of our team, you will play a critical role in supporting the identification and assessment of the Entertainment pipeline, and contribute to the build of the Canadian roadmap for the Entertainment strategy.
Key Responsibilities- Support the execution of Amex Canada's entertainment partnerships through the development of Cardmember benefits, offers, and experiences, with a focus on innovation.
- Execute all marketing initiatives, including communication and media planning, across the Front Of The LineTM program with marketing and operational excellence.
- Partner closely with internal and external stakeholders to align on approach and proposed initiatives, including stakeholders across Legal & Compliance, Product Owners, Travel & Lifestyle Services, Centre of Excellence, Global Network Service Partners, Agencies, and Entertainment Partners.
- Nurture external partner and third-party vendor relationships by ensuring contractual obligations are being executed as planned.
- Support sponsorship and events programs, including agency briefing, production, communications, event planning, event execution, and post-campaign analysis.
- Launch new technology platforms and capabilities in alignment with local and global priorities.
- Oversee entertainment budget, including tracking and related invoicing.
- University degree in Marketing / Business / Commerce, or equivalent combination of education and business experience.
- Highly motivated marketer with excellent organizational and project management skills.
- Ability to manage external agency partners and deliver compelling creative marketing assets with a strong customer-first mindset.
- Strong relationship management, influencing, and collaboration skills.
- Demonstrated oral and written communication skills, with emphasis on proposal development and presentations to internal and external stakeholders.
- Proven analytical and critical thinking skills with a strong attention to detail.
- Proficiency with Excel and Power Point.
- Minimum of 2 years of experience in marketing, partnerships, and sponsorships.
American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
