Owned Channels Manager

4 months ago

Toronto, Canada Just Eat Takeaway.com Full time

Ready for a Challenge?


Description:

As an Owned Channels Manager at Skip, your leadership and strategic vision will be instrumental in orchestrating a high-performing team. Together, you will shape the future of Skip’s marketing campaigns and create unforgettable experiences for our customers, couriers, and partners.

What’s On Your Plate:

Team Leadership: Lead, mentor, and inspire a team of Owned Channels Specialists. Set clear objectives, provide guidance, and nurture their professional growth.

Campaign Optimization Oversight: Ensure that campaign optimization efforts are executed effectively. Review and guide your team in analyzing data, A/B testing, and refining strategies to maximize engagement and ROI.

Data-Driven Decision-Making: Oversee the team's data analytics efforts, guiding them in extracting valuable insights from data. Use these insights to make informed decisions and enhance customer experience.

Cross-Functional Collaboration: Collaborate with various stakeholders, including marketing teams and senior leadership, to ensure seamless execution of campaigns. Influence decision-making by sharing data-driven insights and best practices.

Content Strategy Development: Encourage your team to work with the Studio team and other stakeholders to explore new ways to captivate the target audience and drive engagement. Help drive innovation in content creation and delivery across owned channels.

Performance Monitoring: Oversee the monitoring and reporting of campaign performance. Regularly share performance reports with marketing teams and offer recommendations for improvement.

Technology and Tools Management: Stay abreast of industry trends, tools, and technologies to improve the efficiency and effectiveness of owned channel campaigns. Encourage the team to use available MarTech stack tools to the fullest. Make recommendations for adopting new tools as needed.

Campaign Automation Strategies: Guide the implementation of marketing automation processes to streamline campaign execution, reducing manual work and allowing your team to focus on more strategic tasks.

A/B Testing Strategy: Ensure your team conducts systematic A/B testing and leverages findings to refine and enhance campaign strategies continually.

Customer Journey Mapping: In collaboration with other stakeholders, oversee the mapping of customer journeys to identify touchpoints and opportunities for engagement. Ensure your team delivers the right message at the right time.

Compliance and Best Practices: Guarantee that all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.

Supervisory: Supervises support level/entry professional level employees or supervisors. Sets daily, weekly and monthly operational objectives for the team, and ensures policies, practices and procedures are understood and followed by direct reports, customers and/or other stakeholders. Decisions are guided by policies, procedures and the local or functional business plan; receives guidance and oversight from the manager.

Recipe for Success:

  • A Bachelor’s degree, or equivalent.

  • 5+ years experience in Digital Marketing roles focusing on leadership and innovation

  • 2+ years experience with team management and excellent social skills.

  • Strong analytical, prioritization and problem-solving skills, with close attention to detail.

  • Strategic thinking skills, with great creative judgement and a test & learn approach.

  • Experience with marketing attribution models and reach x frequency 

  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases

Your role as an Owned Channels Manager is not just about managing day-to-day operations but also about leading by example, fostering innovation, and driving continuous improvement. This is an opportunity to create a team that is at the forefront of marketing excellence, ensuring that our owned channels are optimized to their full potential, delivering exceptional results for our customers, couriers, and partners.

What It's Like to Work at Skip:  

Skip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their family and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment with global impact, we’d love to hear from you.

Skip  is proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So however you identify and whoever you love, you are free to be you at Skip.

We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.

In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.

#LI-OF1 ​

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