Owned Channel Specialist

5 months ago

Toronto, Canada SkiptheDishes Full time

**Ready for a challenge?**

**Description**:
As a key member of Skip’s Digital, Media & Marketing Operations the Owned Channels Specialist (Courier & Partner) role is designed for an individual with a passion for eCRM strategies, data-driven insights, and a focus on Courier and Partner (restaurant) needs. Reporting directly to the Owned Channels Manager, you will play a crucial role in supporting and executing the eCRM strategy and roadmap for Courier and Partner pillars. This position requires a mix of technical expertise, analytical skills, stakeholder management, and a proactive mindset**.**

**What’s on your plate**:

- Collaborate with the Manager, Owned Channels to contribute to the definition of Owned Channels Courier and Partner strategy and roadmap aligned with business objectives
- Assist in the creation of actionable and measurable strategies to impact courier and restaurant activation, frequency, and reactivation
- Communicate progress and performance updates to stakeholders on a regular basis
- Support the team in providing insights on channel campaign and program performance aligned with business KPIs
- Assist in sharing channel learnings with Marketing teams outside of the Digital, Media & Marketing Operations Team (Courier Engagement and Partner Operations Managers as main stakeholders)
- In collaboration with other in-house and third party stakeholders (agencies), support the implementation of segmentation and content personalization strategies
- Collaborate with cross-functional teams, including Courier Engagement, Partner Operations, Creative, BI, Insight, Product, and agencies
- Participate in the analysis and forecasting of the impact of eCRM programs on courier behaviour and restaurant engagement
- Collaborate with external partners to contribute effectively to project deliverables

**Recipe for success**:

- Bachelor's degree in Business or Marketing or equivalent professional experience
- 2+ years of experience in stakeholder management
- 2 years of experience in a strategic role
- Proven expertise of campaigns set up within an ESP and data management in CRM systems
- Strong attention to detail and organizational skills, with the ability to prioritize multiple projects
- Analytical skills to derive insights from data
- Adaptability to a fast-paced environment and ability to embrace change
- Positive, 'can-do' attitude with a proactive problem-solving approach
- Basic HTML coding & understanding is a plus
- Experience with launching campaigns on Salesforce Marketing Cloud, Braze, and/or Firebase as well as a certification from any of these platforms is a bonus
- Understands digital channels and platforms within the digital marketing mix.
- Has a basic/intermediate understanding of digital platforms and technologies.
- Exhibits strong analytical skills to interpret data and provide actionable recommendations to the business.

**Why work at Skip?**

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re looking for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment with global impact, we’d love to hear from you. We’d like to invite you to bring your talent to the table.

SkipTheDishes is proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So however you identify and whoever you love, you are free to be you at Skip. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected. In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory.

LI-AI1

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