Strategic Team Lead

3 weeks ago

Toronto, Ontario, Canada Just Eat Takeaway Full time

Transform Your Career with Us

About the Role:

  • Lead a high-performing team of Owned Channels Specialists in driving innovative marketing strategies, ensuring seamless campaign execution, and delivering exceptional results for customers, couriers, and partners.

Key Responsibilities:

  • Team Leadership: Foster a culture of excellence, guiding and mentoring team members to achieve their full potential. Set clear objectives, provide constructive feedback, and encourage professional growth.
  • Campaign Optimization: Oversee the execution of campaign optimization efforts, ensuring data-driven decision-making and A/B testing strategies to maximize engagement and ROI.
  • Data Analytics: Collaborate with the team to extract valuable insights from data, using these insights to inform decisions and enhance customer experience.
  • Cross-Functional Collaboration: Work closely with marketing teams, senior leadership, and other stakeholders to ensure seamless campaign execution and influence decision-making through data-driven insights and best practices.
  • Content Strategy: Encourage collaboration between the team and the Studio team to explore new content creation opportunities and drive engagement across owned channels.
  • Performance Monitoring: Oversee the monitoring and reporting of campaign performance, providing regular updates to marketing teams and offering recommendations for improvement.
  • Technology and Tools Management: Stay up-to-date with industry trends, tools, and technologies to improve campaign efficiency and effectiveness, suggesting new tools as needed.
  • Campaign Automation: Guide the implementation of marketing automation processes to streamline campaign execution and reduce manual work.
  • A/B Testing Strategy: Ensure systematic A/B testing and leverage findings to refine and enhance campaign strategies continually.
  • Customer Journey Mapping: Collaborate with stakeholders to map customer journeys, identifying touchpoints and opportunities for engagement.
  • Compliance and Best Practices: Ensure all campaigns adhere to relevant regulations and industry best practices, maintaining the highest standards of data privacy and security.

Requirements:

  • A Bachelor’s degree or equivalent.
  • 5+ years of experience in Digital Marketing roles, focusing on leadership and innovation.
  • 2+ years of experience with team management and excellent social skills.
  • Strong analytical, prioritization, and problem-solving skills, with close attention to detail.
  • Strategic thinking skills, with great creative judgement and a test & learn approach.
  • Experience with marketing attribution models and reach x frequency.
  • Good knowledge of Google Analytics, Enterprise Service Platform dashboards, Salesforce Marketing Cloud, Data Cloud, Braze, Movable Ink, and industry AI use cases.

About Us:

At Skip, we create a workplace that makes our employees proud to tell their family and friends that they work here. We value diversity and inclusion, fostering an environment where everyone feels they belong and is heard. We are committed to providing equal opportunities for employment, regardless of gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, disability, neurodivergence, or any other characteristic protected by law. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun, and challenging environment with global impact, we’d love to hear from you.

We are proud to be an Equal Opportunity employer. Boxes are for pizza, not people. So, however you identify and whoever you love, you are free to be you at Skip.

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