Sales Manager

5 days ago

Markham, Canada Brady Corporation Full time

Who we are:

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.


We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at .

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:

The sales manager will contribute to the expansion of Brady’s field selling resources across Canada. This leadership position will support the Canadian country manager and will oversee a team of territory managers across Canada.


What you will be doing:

  • Support the national sales strategy and related efforts to convert market demand into relationships with end users and distributors that generate new sales and maintain existing sales.
  • Lead assigned territory managers in the region towards the accomplishment of key sales initiatives and sales goals.
  • Develop and mentor territory managers for future growth and advancement.
  • Meet timetables for reporting expenses, reporting results, setting goals, developing business plans and others as specified by the country manager.
  • Participate in product launches, trade shows, and conferences.
  • Provide regular field sales coaching and support ongoing structured training for assigned territory managers on topics of territory management, need generation, prospecting, solution selling, pipeline management, product training, and negotiation skills.
  • Bridge communication and messaging between assigned territory managers and country manager
  • Manage travel and entertainment expenses for assigned territory managers.
  • Build and execute an annual business plan, and supervise the business plan development of each of the assigned territories.
  • Assist the country manager with recruitment and interviewing activities throughout the region.
  • Assist the country manager with managing relationships with key end-users, channels, trade associations, and industry peers within the region.
  • Manage price assurances, pricing contracts, promotions, and special programs associated with the territory managers assigned to the assistant regional manager.
  • Lead on select national channel partners.

What you will need to be successful:

  • Bachelor’s degree in Business or related.
  • Three years of outside sales experience.
  • Prior sales management experience or sales leadership.
  • Leadership skills in sales council; team meetings; regional and national sales meetings; training exercises; and trade show support.
  • Experience with CRM/SalesForce, business analytics.
  • Mentorship experience within sales team. Experience with coaching within a high performance culture.
  • The ability to travel up to 40%, overnight travel included as needed.
  • The ability to work in the greater Toronto area (proximity to both the Markham office and Toronto – Pearson airport).

Desired Knowledge, Skills & Abilities:

  • Experience managing regional and national distribution partners.
  • Sales experience working with manufacturing end-users and industrial applications.
  • Expert usage of SalesForce.

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