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Head of Copy

2 months ago

Toronto, Canada Creative Niche Full time

We are seeking a true leader and agency veteran for an exciting Head of Copy role. This is a full-time, permanent role with our fintech client's in-house agency. You will spearhead creative strategies, and craft compelling narratives that inspire action across multiple digital channels. As the Head of Copy or Group Copy Manager, you’ll play a crucial role in the development of creative concepts, leading brainstorming sessions, overseeing campaign execution, and collaborating closely with cross-functional teams to deliver world-class creative solutions. You will mentor and guide 5-6 Copywriters, ensuring the work produced is strategically sound, on-brand, and meets the highest standards of creativity.


Key Responsibilities :

  • Lead the development of high-level creative concepts and copy strategies for integrated marketing campaigns across various channels (paid media, banners, websites, email, and organic.).
  • Collaborate with the ACD on the design side to come up with cutting edge concepts for digital campaigns.
  • Champion big ideas while maintaining focus on brand voice and tone consistency across all deliverables.
  • Stay informed about current creative trends, industry standards, and emerging platforms.
  • Oversee and mentor a team of copywriters, providing feedback, guidance, and fostering their professional development.
  • Review and refine copy to ensure it meets client objectives and aligns with overall creative direction.
  • Collaborate with project managers, designers, strategists, and account teams to execute on client deliverables.
  • Present creative concepts and copy to leadership, articulating the strategy behind the work and how it aligns with business objectives.
  • Respond to internal stakeholder feedback in a timely and professional manner, making necessary revisions to deliver final work that meets or exceeds expectations.
  • Craft engaging, persuasive, and original copy for a variety of mediums including websites, social media, email marketing, video scripts, and more.
  • Ensure that copy is not only creative but also aligned with SEO best practices when applicable.
  • Manage multiple projects simultaneously while maintaining a high level of attention to detail.
  • Work closely with marketing and media teams to ensure that creative ideas are data-driven and strategically sound.
  • Contribute to the creation of creative briefs, ensuring that copy and overall campaign messaging is on-point and aligned with the client's goals.


Qualifications :

  • Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
  • 8+ years of professional copywriting experience, with at least 4 years in a leadership role such as ACD or Senior Copywriter.
  • Strong portfolio showcasing creative thinking, big ideas, and polished, persuasive copy across multiple platforms.
  • Exceptional writing, editing, and proofreading skills.
  • Ability to conceptualize and execute high-quality work under tight deadlines.
  • Strong presentation and client communication skills.
  • A deep understanding of branding, consumer behaviour, and marketing trends.
  • Experience in digital, print, and broadcast channels is a must; familiarity with SEO principles is a plus.
  • Proven ability to lead, mentor, and inspire a creative team while fostering a collaborative environment.
  • Experience in fintech or financial services is a huge plus.


We look forward to hearing from you