Instructor - Digital Marketing

1 week ago

Toronto, Ontario, Canada Traction Full time $60,000 - $120,000 per year


Traction is seeking an experienced and enthusiastic Digital Marketing Instructor to join our team. As an Instructor, you will play a pivotal role in equipping the next generation of digital marketers with the skills and knowledge needed to excel in the rapidly evolving world of online marketing. Through interactive and hands-on educational experiences, you will inspire and guide our students, empowering them to succeed in the dynamic and competitive digital marketing landscape.

Responsibilities:

  • Curriculum Development: Develop and enhance comprehensive, up-to-date curricula for digital marketing courses, incorporating the latest industry trends, tools, and best practices.
  • Instructional Delivery: Conduct engaging and practical classes, workshops, and marketing projects to effectively teach various aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, analytics, and more.
  • Real-World Projects: Facilitate marketing campaigns and projects that mirror real-world scenarios, allowing students to apply their knowledge and develop hands-on skills.
  • Performance Analysis: Teach students how to analyze marketing data, measure campaign performance, and interpret insights to optimize marketing strategies.
  • Industry Insights: Stay abreast of digital marketing trends, emerging technologies, and changes in search engine algorithms to ensure the curriculum remains current and relevant.
  • Collaborative Learning: Foster a collaborative and inclusive learning environment, encouraging students to actively participate and share their ideas and experiences.
  • Guest Speakers & Workshops: Organize guest speaker sessions and workshops with industry experts to expose students to diverse perspectives and the latest industry practices.
  • Student Support: Provide guidance and mentorship to students through regular office hours, email, and other communication channels, helping them overcome challenges and achieve their learning goals.
  • Marketing Career Guidance: Offer advice and support to students on building successful careers in digital marketing, including networking, job search strategies, and interview preparation.
  • Curriculum Improvement: Collaborate with other instructors and the curriculum development team to continuously enhance the learning experience and ensure the program's effectiveness.

Qualifications:

  • Proven professional experience in digital marketing, with a strong track record of successful marketing campaigns and projects.
  • Deep understanding of various digital marketing channels, tools, and best practices, including SEO, Google Ads, social media platforms, email marketing platforms, analytics tools, etc.
  • Prior experience in teaching, mentoring, or instructional design is advantageous but not mandatory.
  • Excellent communication and presentation skills, with the ability to simplify complex marketing concepts for students.
  • Passion for education, digital marketing, and a genuine desire to help others succeed in their marketing careers.
  • Ability to create an inclusive and supportive learning environment for students of diverse backgrounds and experiences.

Join our dynamic team and make a meaningful impact on the future of digital marketing. By sharing your expertise and passion for marketing, you will empower aspiring marketers to thrive in the fast-paced and ever-changing digital landscape.

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