Digital Marketing Specialist

7 days ago

Toronto, Ontario, Canada LaunchPath Full time $60,000 - $80,000 per year

Company Description

LaunchPath is a fully remote professional training company that assists ambitious individuals in transitioning and growing into six-figure careers in tech. Our instructors have extensive experience and lead global teams at Lululemon, TD, CIBC, and the RCMP. Through immersive, hands-on programs and personalized career coaching, we teach technical and strategic skills in high demand. At LaunchPath, students gain real-world insights and confidence to secure impactful roles at leading organizations worldwide.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Toronto, ON. The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies, managing social media channels, analyzing web traffic and performance metrics, and designing digital campaigns. Day-to-day tasks include content creation, performance tracking, and optimizing digital marketing initiatives to drive engagement and growth.

Qualifications

  • Proficient in Social Media Marketing and Online Marketing
  • Expertise in Digital Marketing and Web Analytics
  • Strong Communication skills
  • Ability to develop and implement targeted digital campaigns
  • Experience with content creation and performance tracking
  • Bachelor's degree
  • Previous experience in a similar role is a strong advantage

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