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Digital Marketing Manager
2 weeks ago
Cosmetica is recognized for innovation, excellence, and commercialization with award-winning products. From concept to creation, we offer an unparalleled array of services that will inspire, create and deliver every step of the way. We value and recognize talent and want you to help us create beauty in the world At Cosmetica Laboratories, we are committed to growing our internal employees and developing them to become the best version of themselves. Cosmetica is seeking a driven Digital Marketing Manager who has a passion for using technology and analytics to tell meaningful brand stories. The ideal candidate is a hands-on digital strategist with a strong understanding of B2B marketing in the beauty or manufacturing industry. The position will be based out of Cosmetica's headquarters in Toronto and will report to the Director of Marketing and Product Development. Cosmetica's integrated Marketing Team develops and oversees the organization's branding, marketing campaigns, digital strategy and tactical execution. As part of the team, you will have a unique opportunity to work alongside world-class brands and leaders in the beauty space. The Digital Marketing Manager plays a key role in developing and executing Cosmetica's digital marketing strategy to elevate brand presence, strengthen customer engagement, and drive business growth. This role combines strategic thinking, creative execution, and data-driven insights to optimize performance across digital channels, including web, social, email, and paid media.Key ResponsibilitiesDigital Strategy & LeadershipDevelop and execute a comprehensive digital marketing strategy aligned with Cosmetica's business objectives and brand positioningLead digital campaigns that enhance awareness, generate qualified leads, and strengthen brand loyaltySupport the Marketing Director in developing and executing integrated marketing campaigns across digital, social, trade, and experiential channelsCollaborate cross-functionally with Marketing, Product Development, and Sales teams to ensure message and brand alignmentDraft quarterly Client Newsletter and curate effective monthly Blog content using the brand voiceCoordinate photoshoot planning, logistics and execution with agency partners. Work with team to evaluate creative, offer feedback and make final selections Social Media Content Strategy & CreationDevelop and execute engaging beauty-inspired social media strategies across platforms (Instagram, TikTok, LinkedIn) that align with brand objectives and drive measurable growth.Develop content strategies that highlight innovation, sustainability, and Cosmetica's industry leadershipCollaborate with agency and internal teams to optimize online presence, social media engagement, and community growthManage paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to drive engagement and lead generationConceptualize and create visually stunning digital assets, including graphics, videos, animations, and campaign visuals, ensuring brand consistency and high creative standardsOversee the content calendar and manage end-to-end campaign execution, from ideation to publication and performance trackingCreative DirectionLead the creative process and design for all digital marketing initiatives, events/trade shows, social media, client presentations, ensuring cohesive brand storytelling across all touchpointsCollaborate with internal teams and external agencies or freelancers to produce innovative campaigns, ensuring visual excellence and strategic alignmentMaintain and evolve brand guidelines to support fresh, modern, and consistent design languageMarketing & Brand ManagementOversee the creation, scheduling, and optimization of digital content across the website, social media, and email marketing channelsMaintain brand consistency across all marketing materials, packaging, and communicationsManage the development of marketing assets, product visuals, and promotional materialsLead the creation of product claims, marketing copy & education materials by working cross-functionally with the product development team Supports creation and refinement of brand and product messaging, ensuring key messaging is consistent across all digital touchpoints Support the planning and execution of product launches, trade shows, influencer activations and eventsCoordinate logistics, vendor relationships, and post-event performance analysisWebsite & SEO OptimizationMaintain and update the digital showroom Manage the company website to ensure content accuracy, design optimization, and user experience (UX)Implement SEO and SEM best practices to improve organic visibility and trafficMonitor analytics and make data-driven recommendations to improve website performance and conversionAnalytics & ReportingTrack and analyze performance across all digital platforms to measure effectiveness, identify trends, and optimize campaigns for stronger ROI.Deliver regular performance insights and actionable recommendations to leadership and stakeholders.Stay current with digital trends, emerging technologies, and evolving social media and beauty industry landscapes to guide creative and strategic decisions.QualificationsBachelor's degree in Marketing, Communications, Business, or a related field.5–7 years of progressive experience in digital marketing; experience in beauty, skincare, or consumer goods is preferred.Expertise with Adobe Creative Suite (Illustrator, Photoshop, Premiere) and Canva is requiredProven experience managing paid and organic digital campaigns (Google Ads, LinkedIn Campaign Manager, Meta Business Suite, etc.).Strong understanding of SEO/SEM, web analytics (Google Analytics, GA4), CRM tools, and marketing automation platforms.Proven experience with content creation, social media platform management, and B2B lead generation.Excellent project management, communication, organization, and analytical skills.Creative mindset with a strong eye for visual branding and storytelling, passion for the beauty industry and digital innovationExcellent visual sense, copy awareness, and attention to detail.A strong portfolio showcasing design work and digital campaigns.Proficiency in Microsoft Office Suite, Adobe Creative Suite, Google Analytics, and CRM tools Creative thinker with strong attention to detail and a data-driven mindsetStrong interpersonal savvy, works effectively with internal teams, stakeholders and external partners Experience with event planning and tradeshow coordinationCosmetica Laboratories Inc. is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.
