Digital Marketing Strategist/Account Manager

3 days ago

Toronto, Ontario, Canada WSI Digital Path Marketing Full time

Company Description

WSI Digital Path is a trusted partner in digital marketing, offering tailored solutions in website design, SEO, PPC, social media, and content marketing. We specialize in creating custom strategies aligned with business objectives, combining innovation with a focus on delivering measurable results. Committed to empowering businesses, WSI Digital Path helps clients navigate their digital journey to achieve growth and success.

Role Description

We are seeking an experienced Digital Marketing Strategist / Account Manager with a strong

foundation in paid search (Google Ads, Meta Ads, LinkedIn Ads) and SEO. This is a client-

facing role that requires the ability to not only execute but also interpret and present data-

driven insights in a way that clients can understand and act on.

If you're an analytical thinker who thrives on uncovering growth opportunities, loves

collaborating with clients, and has a proven track record of managing high-performing

campaigns, we want to hear from you.

Key Responsibilities

 Strategy & Execution

o Develop and manage integrated digital marketing strategies with a primary focus

on Paid Search (Google Ads, Meta, LinkedIn) and SEO.

o Monitor, analyze, and optimize campaigns for performance, ROI, and scalability.

o Stay up-to-date with the latest trends, tools, and best practices in paid media, SEO

and AI.

 Analytics & Insights

o Interpret campaign data and website analytics to identify trends and actionable

opportunities.

o Prepare clear, data-driven reports and performance insights for clients.

 Client Communication & Account Management

o Act as the primary point of contact for assigned clients, building strong and

trusted relationships.

o Present strategies, reports, and recommendations during virtual or in-person

meetings.

o Proactively identify new opportunities to help clients achieve their business goals.

Qualifications

  • 5–10 years of experience in digital marketing, with hands-on expertise in Google Ads,

Meta Ads, LinkedIn Ads, and SEO. A strong knowledge of emerging AI trends is a huge

asset.

  • Strong analytical and data interpretation skills; experience with Google Analytics GA4

and other reporting tools. This is a requirement.

  • Proven track record of managing client accounts and presenting marketing strategies

effectively.

  • Excellent verbal and written communication skills; comfortable leading client meetings.
  • Strong organizational and time management skills; ability to manage multiple accounts

simultaneously.

  • Agency experience preferred.

What We Offer

  • Competitive compensation based on experience.
  • Professional development and training opportunities.
  • Collaborative and supportive work environment where your expertise is valued.

How to Apply

If you are ready to help businesses grow through strategic, data-driven marketing, we'd love to

meet you.

Please send your resume and a brief cover letter highlighting relevant experience and examples

of campaigns you've managed to the CEO:

Tali Hasanov

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