Digital Marketing Specialist

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients' businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth. 

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work Canada, including Best Workplaces for Inclusion, Women, Mental Health, Hybrid Work, and more.

What We're Looking For 

We are looking for a proficient and enthusiastic Digital Marketing Specialist to join our growing digital marketing team to assist with the strategy, development and execution on key accounts.

The Digital Marketing Specialist is responsible for researching, planning, and executing effective digital marketing solutions for clients that drive conversions and support the customer journey for DTC and B2B clients. 

The incumbent will research, plan, execute, and report on email campaigns, SMS campaigns, blogs and website pages, across a variety of platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, SEMrush, Google Analytics and more.

*Full-time remote is available nationally (Canada only). Our Connected Workplace Program gives you the option to choose a remote, hybrid, or in-office workspace.

Our Connected Workplace Program gives you the option to choose a remote, hybrid or in-office workspace

Benefits of Becoming a Northerner

In exchange for your talent, Northern offers:

• Benefits Plans, HSA / QSEHRA
• Employee Wellness & EAPs
• Fitness Reimbursement and Vet Care Programs
• RRSP Matching / 401K
• Profit Sharing
• Flexible work to promote work-life integration
• Home office allowance
• Referral bonus program, company social events, and more

What You'll Be Doing

• Research, plan, and execute digital marketing initiatives (email, SMS, SEO, organic social) in alignment with clients' goals and project deliverables, understanding their marketing and business objectives
• Deliver channel-specific digital marketing tactics for clients using necessary tools 
• Conduct and report on research surrounding target audience identification, competitive analysis, and search engine keyword analysis
• Collaborate with senior team members to ensure marketing strategies deliver ROI for clients
• Assist with audits on clients' marketing initiatives to create strategies for proposals
• Aid in the preparation and delivery of client status meetings and effectively handle general questions from clients
• Monitor clients' marketing and sales performance metrics to forecast trends and proactively recommend new solutions and/or campaigns
• Identify key performance indicators and share insights with internal and external project stakeholders
• Participate in creating training for digital marketing tactics and tools to ensure consistency and optimal delivery methods on client projects
• Provide insight into opportunities to support clients' growth and performance goals
• Convey results of managed client solutions to support the development of case studies and proposals 
• Support internal subject-matter experts (SME) in order to develop client solutions and proposals
• Occasionally participate in project ideation and solution development following the initial discovery process
• Maintain industry certifications and stay informed on marketing technologies and best practices 

What We're Looking For

• 2+ years of relevant experience working in digital marketing channels such as email, SMS, SEO, organic social media, influencer management, affiliate marketing, etc. 
• Successful completion of a post-secondary program in a relevant field (e.g., marketing, advertising or web development) or equivalent work experience
• Demonstrated knowledge and use of digital marketing tactics and tools across multiple channels
• Intermediate knowledge and experience with two or more digital marketing channels— email marketing, SMS, CRO, analytics, SEO, or social media
• Proficiency with CRM platforms as it relates to customer data, sales pipelines, and marketing automations to improve customer relationships and drive business growth
• Ability to work independently and in a team environment
• Ability to work in a fast-paced environment
• Comfortable with frequent video conferences (daily)
• Proficiency in using email platforms and analytics tools such as Klaviyo, Attentive, Salesforce Marketing Cloud, HubSpot, SEMrush and Google Analytics is an asset

Why Join Northern?

Equity and Diversity

Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace. We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.

We are also committed to ensuring an inclusive and accessible recruitment process. Accommodations are available at every stage of the hiring process. If you require support or adjustments to participate fully, please let us know when you apply, and we will work with you to meet your needs.