Social Media Specialist and Product Photographer

About Opulence Global

Opulence Global, founded in 2005, is a luxury lifestyle brand offering fashion & accessories, health & beauty, and wellness products via an e-commerce / direct-selling model in 200+ countries. As a member of the HQ marketing team, you will help elevate the brand's presence online and capture high-end product imagery consistent with our luxury positioning.

Role Overview

As the Social Media Specialist & Product Photographer you will:

• Own and execute content creation for Opulence Global's social media channels (Instagram, Facebook, TikTok, LinkedIn, Pinterest), planning, scheduling, posting, engagement, and community building.
• Develop a social media strategy aligned with brand goals (brand awareness, product launches, e-commerce conversions, influencer partnerships).
• Photograph products (fashion accessories, jewellery, beauty/skincare, wellness items) to produce high-quality imagery for website, social, catalogues and advertising.
• Manage the complete photography workflow: concept, styling, photography (in studio and/or on-location), retouching (or liaising with retoucher), image asset management.
• Collaborate with product, e-commerce and marketing teams to ensure imagery meets brand standards and supports campaigns.
• Monitor social media performance metrics, provide insights and recommendations for optimization.
• Stay current with social media trends (especially short-form video, reels, stories) and product photography trends (flat-lays, lifestyle images, influencer content).
• Coordinate with external agencies/creatives as needed, while maintaining in-house production capabilities.
• Ensure brand consistency: tone of voice, visual style, luxury aesthetic.

Key Responsibilities

• Create monthly content calendars for social channels (posts, stories, reels, paid social) in coordination with the Marketing Manager.
• Execute product photography shoots: studio set-up, lighting, styling, model coordination (where needed), props/backgrounds, post-production.
• Manage asset library: tag, organize, archive images for use across marketing, e-commerce and social channels.
• Write engaging captions, hashtags, and coordinate with the community manager for comments/DMs.
• Track and report KPIs: follower growth, engagement rate, reach, conversion from social to site, ROI of paid campaigns.
• Optimize content for each channel (dimensions, time-of-day, format).
• Assist in influencer content photography or brand shoot coordination.
• Work with product launch team: prepare teaser imagery, product reveal posts, and lookbook assets.
• Maintain and upgrade photography equipment and software (camera bodies, lenses, lighting, editing software).
• Ensure all visual content aligns with brand guidelines (colours, tone, typography, aesthetic).

Qualifications & Skills

• Bachelor's degree (or equivalent experience) in Marketing, Communications, Photography or related field.
• 5+ years of experience in social media management in a fashion/beauty/wellness brand environment.
• 4+ years of experience in product photography (ideally jewellery/fashion/accessories or beauty products).
• Strong portfolio of product photography and social media work.
• Proficient with DSLR/mirrorless cameras, studio lighting, photo editing software (Adobe Photoshop, Lightroom) and ideally video editing for social (Adobe Premiere, After Effects, or mobile editing apps).
• Solid understanding of social media platforms: Instagram, Facebook, TikTok, Pinterest, YouTube, and LinkedIn, including paid formats.
• Strong creative eye for styling, composition, lighting, props and brand visuals.
• Excellent written communication, able to craft social copy that resonates with the target audience.
• Analytical mindset: comfortable interpreting social metrics and adjusting strategy accordingly.
• Ability to manage multiple shoots and content pipelines, meet deadlines and work cross-functionally.
• Detail-oriented, brand-conscious, strong organizational skills.
• Experience with e-commerce product imagery (including white background, lifestyle, 360° or video) is a plus.
• Familiarity with influencer marketing and social advertising is an asset.
• Willingness to work occasional extended hours for product launches, events or shoots.

Compensation

• Competitive salary, commensurate with experience and qualifications.
• Additional compensation may include performance bonus (based on social metrics / campaign results)

Job Types: Full-time, Permanent

Pay: From $48,500.00 per year

Benefits:

• On-site parking
• Paid time off
• Store discount

Application question(s):

• What is your salary expectation?

Education:

• Secondary School (required)

Experience:

• social media management: 4 years (required)
• product photography: 5 years (required)
• photo editing and retouching: 5 years (required)
• content creation and scheduling: 4 years (required)
• working with fashion, beauty, or wellness brands: 4 years (preferred)
• video creation or editing: 3 years (required)
• social media analytics: 3 years (required)

Licence/Certification:

• Driving Licence (preferred)

Work Location: In person