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Communications and Social Media Specialist

3 weeks ago

Richmond Hill, Canada York Region Full time

**Job Description**:
**POSITION PURPOSE**

This position is responsible for developing communication materials, marketing campaigns related to digital and social media, to promote the department’s programs and services. Also coordinates and develops innovative promotional initiatives and assists in the development of creative materials.

**MAJOR RESPONSIBILITIES**
- Creates/supports content development for social and digital media, innovative communications and marketing campaigns and strategies to promote department programs and services.
- Assists in the development and implementation of the department’s annual social media strategy and initiatives.
- Monitors, posts and respond daily to social media and provides real-time communications to the public.
- Develops/captures photographs/videos that illustrate and promotes the various projects or events for the department, for social media and other digital platforms, as required.
- Provides support for promotional initiatives and programs within the department.
- Acts as Branch social media site moderator.
- Assists in the production of photography, videography presentations, exhibits and promotional displays.
- Recommends best media placement.
- Prepares and distributes e-newsletters and public relations activities.
- Consults with department staff to develop cohesive and consistent standards and communication tools for use within the department.
- Ensures websites and social media content related to programs and initiatives are current.
- Reviews trends, best practices and innovative marketing techniques and provides recommendations for continuous improvement.
- Tracks and compiles program performance to ensure quality and demonstrated value.
- Participates in market research for the department to inform decision-making and the development of targeted campaigns and communications for social media.
- Ensures that services provided meet Regional customer service standards.
- Participates on committees, work groups, task forces and special projects, as assigned.
- Manages information in accordance with legislation and corporate standards.
- Performs other duties as assigned, in accordance with Branch and Department objectives.

**QUALIFICATIONS**
- Successful completion of a College Diploma in Journalism, Communications, Media Marketing, Business Administration, or related field or approved equivalent combination of education and experience.
- Minimum three (3) years experience in design and delivery of marketing and/or communication programs and services, including development of marketing and communications initiatives to assist with print, and digital media.
- Demonstrated experience in the coordination of events and public engagement.
- Strong editing, writing skills and creative skills.
- Valid Ontario Class “G” driver’s license free of serious offences under the Highway Traffic Act.