Social Media Specialist

2 weeks ago

Richmond, Canada Liuyishou Int'l Group (CA) Inc. Full time

**About Liuyishou Hotpot**

Liuyishou Hotpot, founded in China in 2000, is a global leader in the hot pot industry, renowned for its unique fusion of traditional Chinese cuisine and modern dining experiences. With a focus on innovation, quality, and customer satisfaction, Liuyishou has expanded its footprint to over 1,200 locations worldwide. In 2014, we established our North American headquarters and opened our first restaurant in North America. Since then, we have built a robust operational network, including a central kitchen and large-scale food processing facility, and now proudly operate more than 25 restaurants across North America.

We are seeking a proactive and detail-oriented **Social Media Specialist** to join our team. This role focuses on influencer management, data-driven campaign optimization, and supporting creative social media content development to strengthen brand presence in the North American market.

**Responsibilities and Duties**:

- Manage and expand long-term partnerships with KOLs/KOCs in North America to enhance brand visibility;
- Track and analyze the effectiveness of influencer collaborations and promotional campaigns, providing actionable optimization recommendations;
- Support the development of brand marketing initiatives by leveraging market trends and cultural insights to design creative communication strategies;
- Assist with content production across social media platforms, including photography, videography, editing, and design support.

**Qualifications and Skills**:

- Bachelor’s degree in Marketing, Communications, Media, or a related field;
- Previous experience in brand management, PR, or advertising agencies preferred, with knowledge of brand marketing operations and communication mechanisms;
- Familiarity with the North American influencer ecosystem, with proven collaboration experience and access to relevant resources;
- Strong awareness of market trends, local lifestyle culture, and social media dynamics;
- Excellent bilingual communication skills in English and Mandarin, with the ability to manage cross-team and external projects effectively;
- A portfolio or examples of successful influencer collaborations, campaigns, or digital content projects is strongly preferred;
- Proficiency in design and editing tools such as Photoshop, Canva, Premiere, or CapCut is a plus;
- Hands-on experience in social media content creation and campaign execution is a plus.

**What We Offer**:

- Competitive Compensation: Base Salary + Performance Bonuses+ Volume Bonuses
- Discounted or Free Meals
- Group Health Benefits
- Employee Referral Bonus Program

**Job Types**: Full-time, Permanent

Pay: $50,000.00-$55,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Discounted or free food
- Life insurance
- On-site parking
- Store discount
- Vision care

**Language**:

- Mandarin (required)

Work Location: In person

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