Marketing Specialist

4 days ago

Calgary, Canada David Bowie Full time

**Job Overview**

**Duties**
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Utilize SEO best practices to enhance website visibility and improve organic search rankings.
- Analyze campaign performance using analytics tools to measure effectiveness and optimize future initiatives.
- Collaborate with the product management team to create compelling product content and promotional materials using Adobe Creative Suite.
- Manage e-commerce platforms, ensuring product listings are accurate and engaging while optimizing the customer journey.
- Support sales teams by providing marketing materials that align with sales objectives and enhance customer interactions.
- Stay updated on industry trends and emerging technologies to continuously improve marketing efforts.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in digital marketing, advertising, or a similar role.
- Proficiency in Adobe Creative Suite for designing marketing materials.
- Strong understanding of SEO principles and analytics tools (e.g., Google Analytics).
- Familiarity with HTML for basic website updates is preferred.
- Excellent research skills to gather insights that drive strategic decisions.
- Ability to work collaboratively across departments while managing multiple projects simultaneously.
- Strong communication skills with a focus on persuasive writing and storytelling.

Join our team as a Marketing Specialist where your creativity will contribute directly to our growth and success

Pay: $45,677.20-$84,111.96 per year

Additional pay:

- Overtime pay

**Benefits**:

- Dental care
- Extended health care

Schedule:

- Monday to Friday

**Language**:

- English (preferred)

Work Location: In person

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