Sales Support Specialist

**Company Description**
AV-BASE Systems, Inc. (dba WinAir) is a proud developer and supporter of structurally integrated and cost-efficient maintenance and inventory control systems for over 30 years. With our head office in London, Ontario, we provide _WinAir_ software to over 250 operators (fixed
- and rotary-wing) worldwide.

Celebrating our 30th anniversary, WinAir was also recognized by the local business community during the London Chamber of Commerce Business Achievement Awards, as **_the winner of the Business of the Year award in the medium-sized category _**in 2018.

Would you like to become a part of an award-winning company that is growing more than ever? Do you thrive in a fast-paced environment? Are you looking for opportunities for growth in different job functions? Then, this might be the perfect opportunity for you

Reporting to the Director of Sales & Marketing, the Sales Support Specialist plays a central role in managing customer relationships and driving marketing initiatives that support client growth and brand visibility. This hybrid position is responsible for overseeing day-to-day account management tasks, supporting marketing campaigns, and ensuring clients receive timely, proactive service that aligns with business goals. In addition, this role provides secondary support to sales administrative functions, helping to maintain CRM accuracy, coordinate internal activities, and assist in sales reporting. The Sales Support Specialist collaborates closely with the Client Advocate and other internal stakeholders to ensure a seamless client experience from onboarding through retention, while also contributing to campaign execution, lead generation efforts, and market research. This is a highly collaborative role that bridges strategy and operations within the Sales & Marketing team. The role also includes performing other related duties as needed to support team and company objectives.

**Account Management (Primary)**
- Act as a day-to-day point of contact for client accounts, maintaining strong and proactive communication.
- Monitor client health, engagement, and renewal timelines; flag risks and opportunities for upsell or retention.
- Assist in onboarding new clients, coordinating with Sales, Implementation, and Support teams to ensure a smooth transition.
- Track and document key interactions, feedback, and touchpoints in HubSpot or other CRM systems.
- Support ongoing relationship management by helping to identify client needs and facilitate appropriate internal responses.

**Marketing Coordination (Primary)**
- Assist with the creation and distribution of marketing materials such as presentations, newsletters, and sales collateral.
- Conduct industry and competitor research to inform campaign targeting, messaging, and strategy.
- Help plan and coordinate promotional events, webinars, product launches, and trade shows.
- Monitor campaign performance metrics and assist with the preparation of performance reports and insights.

**Sales Administration (Supportive)**
- Provide administrative support to the Sales team, including scheduling meetings, preparing agendas, and tracking deliverables.
- Maintain and update CRM records to ensure timely, complete, and accurate sales data.
- Assist in processing sales documentation, reviewing records, and ensuring alignment with client contracts and project scopes.
- Generate reports related to sales activity and assist in monitoring team performance indicators.

**Qualifications** Education & Experience**
- Post-secondary education in Business Administration, Marketing, Communications, or a related field.
- Minimum of 3 years of experience in a client-facing or coordination role such as account management, marketing support, or sales administration.
- Experience working in a B2B environment, ideally within a software, technology, or service-oriented organization.
- Familiarity with CRM platforms such as HubSpot (or equivalent) is required.
- Experience supporting or executing marketing campaigns and/or analyzing campaign data is considered a strong asset.

**Skills & Aptitudes**
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Strong written and verbal communication skills.
- High level of organization, accuracy, and attention to detail.
- Ability to manage multiple tasks, set priorities, and meet deadlines in a dynamic environment.
- Demonstrated problem-solving and analytical thinking abilities.
- Capacity to work both independently and collaboratively across teams.
- Basic understanding of sales cycles, marketing operations, and customer account processes.

**Environment & Physical**
- Work in a fast-paced environment with changing priorities
- Be able to work remotely and on-site upon request
- Be able to sit for prolonged periods

**Additional Information** Why Work for Us?**

We offer a **competitive compensation package** based on experience and a proven track record of success relative to the deliverables of