Marketing & Communications Specialist

Staff - Non Union

Job Category

M&P - AAPS

Job Profile

AAPS Salaried - Information Services, Level B

Job Title

Marketing & Communications Specialist

Department

Marketing and Communications | Student Housing and Community Services

Compensation Range

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date

October 13, 2024

Note: Applications will be accepted until 11:59 PM on the Posting End Date.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career.

Job Summary

The Marketing & Communications Specialist works with Student Housing and Community Services (SHCS) to develop and implement strategies for communications with students, staff and other key audiences.

The Specialist leads the development of annual and long-term communications plans that align with unit goals and support key areas identified in the UBC Strategic Plan. The Specialist oversees multiple SHCS communication channels, works with the SHCS Marketing and Digital Content Manager to generate appropriate marketing and communication ideas, and executes a wide-range of marketing and communications campaigns and materials by liaising with staff, students, and departments. The Specialist moves seamlessly between high impact marketing projects, communications strategy and integrated communications. The selection of innovative communication channels that can effectively deliver key messages and meet the needs of primary target audiences and client goals is a crucial responsibility of this position.

This position will focus primarily on providing marketing and communications support for the UBC Bookstore - UBC’s official brand retailer and course materials provider. The specialists supports both the Vancouver and Okanagan location, as well as the online store. The Specialist will also provide support to UBC Parking. The successful applicant may also have the opportunity to work with Food Services, Student Housing, Childcare Services, Conferences and Accommodations and Internal Communications. The SHCS portfolio will enable the successful applicant to create real positive change to students and the UBC community through creative communications and digital marketing strategies, all while working with a collaborative group of Marketing and Communications professionals.

Organizational Status

This position reports to the Senior Manager, Marketing and Digital Content, Student Housing and Community Services (SHCS), and works closely with colleagues from both Vancouver and Okanagan campuses.

The Marketing & Communications Specialist will collaborate regularly with colleagues in the VP Communications and Student Communications Portfolio and others across campus as required.

Work Performed- Working with SHCS units, leads the development of strategic communication plans that reflect and support achievement of unit goals.- Coordinates implementation of communications plans; executes strategies and tactics.- Coordinates workflow between members of project teams, communication channels, content contributors, user experience specialists, and external consultants.- Actively seeks out partnerships and develops relationships with other campus units and student groups in order to identify and leverage opportunities for collaboration.- Assesses the effectiveness of established communications plans and makes recommendations for future improvements.- Creates, maintains and communicates project timelines, schedules and cost estimates that support the progress of initiatives, including post-mortem reports, analysis and recommendations for future improvements.- Ensures that initiatives effectively promote the objectives and key messages of SHCS, and are aligned with the VP Students communications strategy and the branding and reputation of UBC.- Manages SHCS social media and blog communications by crafting plans and editorial schedules, sourcing emerging channels beyond Instagram, Facebook and Tiktok, and producing and actively participating in and monitoring communications. Engages in dialogues across community platforms in the SHCS voice. Monitors, listens, responds, refers and provides analysis and engagement metrics for all social media channels. Assists in Social Media planning and develops and implements a social media content calendar.-
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