Digital Marketing Specialist

You are an outstanding **B2B Digital Marketing Specialist**who lives and breathes **B2B digital marketing**. You **possess a knowledge of digital marketing channels and tactics**, with a s**pecialization in B2B digital marketing and technology marketing**. Sound familiar?

**IMPORTANT This role requires the applicant to be located in the Greater Vancouver Area for hybrid work.**

**RESPONSIBILITIES**:

- Maneuver digital marketing campaigns through all areas of the project lifecycle.
- Clearly understand and implement digital marketing campaigns which fit client needs.
- Consistently demonstrate excellence in proficient business and technical writing, within the individual voice, tone and messaging of each client.
- Drive experienced performance with qualified lead generation through paid advertising campaigns.
- Provide analytical reporting of campaigns to stakeholders.
- Keep campaigns, databases, lists, contacts, and touchpoints up-to-date.
- Research, plan, and develop the overall digital marketing strategy for our clients.
- Responsible for building content marketing campaigns, including SEO/SEM, social media, and website updates, as an overall strategy to drive brand awareness and web traffic.
- Work with account managers & clients to set specific marketing goals and targets that align with their overall direction and business objectives.
- Use insights and data to identify each client's unique needs, goals, opportunities, and challenges and determine which digital marketing channels will be most effective.
- Identify and set up the tracking of conversions at each step of the user journey to accurately attribute results to different marketing tactics.
- Perform in-depth research and compile data to identify potential gaps, market trends, and new opportunities to support ongoing strategies.
- Collaborate with our internal team to execute specific initiatives and campaigns to meet the objectives of the broader strategy.

**QUALIFICATIONS**:

- Marketing Bachelor's degree or equivalent preferred, or Digital Marketing Diploma.
- Experience in B2B marketing and technology marketing.
- Experience with Google Ads, Microsoft Ads, LinkedIn Advertising & Social Media Advertising is a must.
- Experience with SEO and SEM, content marketing is a must.
- Experience with CMS (e.g. WordPress, Hubspot), MAS (e.g. Hubspot, ActiveCampaign, ClickDimensions, Dynamics Marketing), and CRM (e.g. Dynamics Sales, Hubspot CRM) systems is an asset.
- Experience with B2B social media campaigns (e.g. Twitter, LinkedIn, Instagram) is desired.
- Experience with Google Analytics, Google Search Console, Google My Business, Bing Places, Microsoft Clarity, and Bing Webmaster Tools is an asset.
- Fluency in Microsoft 365 suite (Outlook, Excel, Word, PowerPoint, Teams, SharePoint, OneNote, Copilot) is required.
- Excellent written, verbal, and collaboration skills, native or professional English required.
- Agency experience or diverse backgrounds in different roles, and companies, are a plus.
- Excellent interpersonal skills and ability to engage a cross-functional team.
- Grasp of digital marketing best practices and emerging digital tools.
- Comfortable being in a client-facing role and speaking to process and results.

**BENEFITS**:

- Collaborate & learn from an outstanding team of **Award-Winning B2B Marketing Mavens**.
- Thrive with a **Flexible Work Schedule & Remote (Hybrid) Work**environment.
- Enjoy generous **Vacation Days & BONUS Days Off**throughout the year.
- Score a **Healthcare Spending Account**, **Disability Insurance** & **Life Insurance**.
- Build for retirement with **Group RRSP and Monthly Company Contribution Matching**.
- Delight in an **Office Spending Account** with new hardware & peripheral technologies.
- Gain supportive **Employee Well-Being & Mental Health Services Benefits** to support work & life balance.
- Engage with **Employee Appreciation, Team & Company Events** as a Maven.
- Grow with multiple **Professional Development Opportunities & Mentorship**.
- Work with the latest **Digital Marketing, Analytics & Marketing Automation Tools & Software**.

**COMPENSATION**

The annual total compensation package for this role ranges from CAD 55,000 to CAD 75,000. This comprehensive package includes a competitive base salary, performance-based bonuses, and a robust benefits plan. Our benefits encompass healthcare spending accounts, group retirement savings plans with matching contributions, office spending account, and paid time off, ensuring our employees are well-supported both professionally and personally. Additionally, we offer opportunities for professional development and career growth, reflecting our commitment to investing in our team’s future.

**WHO IS MAVEN COLLECTIVE MARKETING**:
We're committed to delivering measurable results and exceeding expectations. Our entrepreneurial mindset means we work hard while working collaboratively and creatively to achieve wins for our clients and for our team

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