Brand Manager

**Position**: Full time - Brand Manager
**Location**: Richmond Hill, ON
**Expected Start Date**: As soon as possible
**Annual Salary**: $55,000 - $70,000

**About Sensi Brands Inc.**

Sensi Brands Inc.TM (SBI) is a Canadian licensed cannabis cultivation, processing, and consumer packaged goods company. SBI has established a world-class cannabis product innovation centre and operates a portfolio of award
- winning, market leading cannabis brands including Station House, Sensimila, Potluck and Good Greens Medical.

SBI operates five lines of business servicing the domestic and global cannabis industry including: wholesale product distribution, a consumer brands portfolio, a medical marketplace, a full-service medical cannabis clinic, and a retail “farm-gate” store located at our production facilities in St. Thomas, Ontario.

Reporting to the Director of Brand and Product Strategy, the Brand Manager is responsible for leading the creation and execution of consumer-facing brand and product strategies, and for growing the Company's brand portfolio into an industry leader in brand equity. This position requires a self-starter with a true entrepreneurial spirit, a commitment to detail, fostering strong relationships and a track record of delivering results. The cannabis industry is fast paced, and we need great people to help us continue our success. If you possess the grit to grow your career in the emerging industry, then come win with us

**Key Duties & Responsibilities**:

- Lead the creation of annual brand marketing strategies
- Monitor the marketplace for competitive activities
- Contribute to the development and execution of a long-range innovation pipeline
- Work with the commercialization team to create new product ideas, brand and product specifications, pricing, and sell-in strategies to key customers
- Work in close collaboration with the sales and commercialization teams to create integrated commercial launch plans for new brands and products
- Manage a significant brand and trade marketing budget
- Conduct regular, strategic business reviews to analyze trends, category performance, and identify opportunity areas, and present recommendations to the leadership team and trade partners
- Develop and execute winning in-store brand strategies and promotions
- Develop and execute digital and social media tactics in support of brand-building strategies
- Potential to manage a direct report

**Qualifications and Requirements**:

- Clear passion for and solid understanding of cannabis and cannabis-based products
- BA in Marketing, Business, or other related fields; an MBA would be an asset
- Experience with brand building, innovation, commercialization, trade marketing, design, cross-functional team leadership, and leading external agencies to business success
- Experience writing creative briefs, giving detailed and useful creative feedback, and working with designers on creative projects
- Proficiency in using Microsoft 365 suite (Teams, Outlook, Excel, PowerPoint, and Word)
- Proficiency in using Adobe suite products (Photoshop, Illustrator, InDesign)
- Strong copywriting abilities

**Benefits**:

- Competitive compensation package
- Comprehensive group health benefits package
- Extensive training and professional development opportunities
- Career growth opportunities for advancement

**How to Apply**:
**Salary**: $55,000.00-$70,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Application question(s):

- Do you possess 3+ years of work experience in a Brand Management role in CPG, Beverage Alcohol, Cannabis, or other related industry? If yes, please list the industry you have worked in
- Do you hold a BA in Marketing, Business, or other related fields?
- Do you have a passion for and solid understanding of cannabis and cannabis-based products?
- Are you able to commute into the office in Richmond Hill at least four times a week?

Work Location: Hybrid remote in Richmond Hill, ON