Associate Brand Manager

4 days ago

Richmond, Canada Nature's Path Foods Full time

**Critical Outcomes from the Role**:
**Support brand awareness, household penetration & strategies to increase consumer pull**
- Support brand salience and a clear brand identity via:

- Communications strategy, executing against our brand positioning & key messaging priorities
- Ensuring brand standards are maintained across platforms
- Brand Communications: Effectively leverage paid and earned media
- Support & maintain brand calendar & ensure consistent messaging and execution
- Develop and execute brand communications activities and marketing campaigns
- Collaborate with our sales organization to formulate integrated programs including shopper marketing & in-store display activities
- Support partnerships, agency, and supplier relationships

**Support category & product strategy, including product lifecycle management and new product development**
- Support the innovation agenda via:

- Innovation concept development from ideation through to concept creation, testing and stage gate stewardship
- Input into a multi-year innovation pipeline, aligned with commercial strategy
- Support product-related growth strategies, & collaborative cross-functional efforts to evaluate opportunities, including:

- Overarching category growth strategies, portfolio segmentation, and identifying priority Growth SKU’s
- Support category pricing strategy, providing insight and recommendation on mix, pricing & spend direction
- Product management initiatives, e.g. product optimization & re-development projects, packaging artwork optimization & change requests

**Support brand financial health and ensure fiscally sound brand growth**
- Support regular P&L reporting including monthly & annual business reviews, identifying opportunities for top & bottom line growth
- Conduct market research & trend review to inform product development strategies
- Conduct qualitative and quantitative consumer research to maximize future product potential (both existing and new products)
- Sales growth analysis and source of volume
- Identify rationalization & discontinuation opportunities
- Support S&OP process as a key input
- Support recommendations on product & innovation priorities and go/no-go decisions based on sales and margin contribution

**Qualifications**:
**Education**:
Required | Diploma in Business or Marketing, or equivalent experience

Preferred | Degree in Business or Marketing, or equivalent experience

**Experience**:
Preferred | 5-7 years, Brand Management, CPG marketing experience an asset but not required

**Skills**:

- Project management, including ability to manage a variety of projects with some level of complexity
- Strategic thinking and analytical skills
- Support budget management
- Strong in Microsoft suite of products; Asana experience preferred
- Ability to communicate effectively both verbally and in written form
- Ability to take initiative and navigate ambiguity with support

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