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Representative, Marketing
3 weeks ago
Why Fraser Health?:
You are confident in your ideas and can create visual designs and concepts that effectively communicate across various mediums including digital, social media, and print. You are able to juggle multiple design projects simultaneously, and are fascinated with understanding the needs and behaviours of a target audience, while incorporating trending insights into your design decisions. If you love getting out in the field to take your own photos or setting up video sessions to gather content, you will have some opportunity to go out and get what you need from our clients, too
Want to see how and where some of your concepts will be featured? Check out our career social channels Instagram | Facebook | LinkedIn | Twitter | TikTok
This is a flexible hybrid/work-from-home position, with occasional office days based at the Central City office tower in Surrey, BC, and possible sites within the Fraser Health region.
**Come work with us**
Fraser Health is proudly recognized as a BC Top Employer. Joining our team offers you opportunities to work in a rapidly growing organization with health professionals who are excellent in their respective fields, career growth and advancement, a competitive compensation package (including four weeks of vacation to start, comprehensive health benefits, and pension plan), and the rewarding opportunity to make a difference every single day in health care.
Detailed Overview:
**Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients/clients/residents and families**:
In accordance with the established vision and values of the organization, the Representative, Marketing will support initiatives to promote the overall employee brand and increase the pipeline of future employees at Fraser Health. The role will work collaboratively under the direction of the Client Partner, Marketing Lead to create, design and develop content and create connections by bringing people together online and in the workplace through various marketing and promotion strategies.
**Responsibilities**:
- Leads the design of marketing and promotion materials for recruitment and employee experience strategies through various mediums ensuring consistent employee brand (e.g., brochures, advertisements, ad copy writing, and creating content through various writing mediums).
- Assists in the development of strategies and campaigns to increase engagements and followers on Fraser Health’s social media platforms through collaboration with internal partners and professionals to identify key aspects to develop related marketing campaigns.
- Supports efforts to increase Fraser Health’s digital presence by capturing and analyzing the appropriate social and digital data/metrics, creating and monitoring benchmarks, insights and leading practices, and recommends innovative solutions as required.
- Identifies target audiences through engagement with internal and external partners and creates meaningful marketing and promotion content on various mediums to capture and promote the IH brand and leverage the employee voice.
- Maintains organizational social media pages, updates profiles and coordinates logistics as required.
- Gathers testimonials, images and content to support diverse and inclusive workplaces by promoting positive success stories about employees from underrepresented groups.
- Supports the employee experience portfolio through marketing and promotions of the following key files; Diversity & Inclusion, Aboriginal HR Plan, Recognition, Surveys, and Awareness Days.
- Continuously explores marketing opportunities and promotional tools to drive brand awareness while highlighting the importance of the employee experience.
- Supports efforts to achieve recognition as an employer of choice and industry leader from a provincial and national award agency.
- Assists in analyzing marketing data (campaign results, conversion rates, traffic, engagements etc.) to help shape future marketing strategies.
- Supports the Client Partner, Marketing Lead in the creation of related templates, guidelines, strategies, communication plans and annual planning documents.
- Performs individual tasks related to marketing or other duties as assigned.
Qualifications:
**COMPETENCIES**:
Demonstrates the leadership practices of the Fraser Health Leadership Framework of Clear, Caring and Courageous and creates the conditions for people to succeed.
**Professional/Technical Capabilities**
- A general knowledge of traditional and digital marketing terminology, concepts and research methods such as SEO/Social media, etc.
- Data management and reporting skills to support the tracking, reporting, and analysis of budgets and metrics
- Ability to project management and prioritize workload
- Demonstrates critical thinking, ability to exercise good judgment, and quickly and efficiently solve problems.
- Ability to coordinate multiple projects and communicate
