Marketing Manager

**We are **interviewing** and onboarding 100% virtually at this time. PagerDuty is focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working. Unless your job requirements make it necessary to be in a company office, you may choose to work **in-office, remotely, or hybrid**.**

**Why We Need You**:
PagerDuty is a digital operations management platform that empowers the right action when seconds matter. For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keep digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.

PagerDuty is looking for a Performance Marketing Manager to deliver business results by building high-quality, relevant experiences for Mid-Market and Enterprise customers through the Display channel. This role will be responsible for delivering a cohesive and seamless multi-touch experience that spans multiple personas and product lines. This person will own end-to-end strategy and execution, helping PagerDuty tell the Operations Cloud story and accelerating growth and pipeline.

This role is a critical part of the Performance Marketing team and will partner closely with the Integrated Campaigns and Brand teams to bring a delightful, impactful user experience to life. This is a highly cross-functional and analytical role collaborating with other teams like Marketing Analytics and Marketing Operations to successfully drive strategic growth.

**Key Responsibilities - How You Impact Our Vision**:

- Strategize, plan, launch, and optimize the Display channel to drive inbound lead and trial acquisition
- Adeptly run a dynamic portfolio of digital demand campaigns for multiple product lines, constantly optimizing for our evolving products
- Optimize the Display channel budget across multiple ad partners, continually exploring frontiers with long-standing partners and testing new opportunities
- Manage ad vendor relationships to motivate partners and extract the highest value, including negotiation and roadmapping
- Establish key metrics, build reports, monitor performance, and analyze data into actionable insights to improve and scale Display efforts and keep internal stakeholders informed
- Develop hypotheses, build tests, and recommend optimizations to iterate on new ways to get quality leads into the eCommerce and sales funnels
- Stay on top of industry trends, including researching, driving, and influencing adoption of new modern marketing tactics
- Collaborate with Campaign Managers and Channel Managers to deliver a smooth, optimized user experience and meet acquisition goals
- Write creative briefs to define program objectives and KPIs

**About You - Minimum Qualifications**:

- A BA/BS degree or equivalent practical experience
- At least 5+ years of related performance marketing experience
- Deep understanding of Display platforms & capabilities
- A firm grasp of A/B Testing and metrics driven performance marketing
- Strong analytical ability, including experience in tracking and attribution
- High level autonomy and self-motivation to successfully lead projects independently
- The ability to synthesize complex ideas into actionable recommendations
- Outstanding ability to think creatively, identify, and resolve problems involving cross-functional collaboration
- Excellent communication and influencing skills
- Attention to detail and the ability to effectively multi-task
- Skilled in partnership building with internal stakeholders

**Preferred Skills**
- Experience at a B2B SaaS company
- Experience in developer marketing, web analytics, and ABM

**Not sure if you qualify?**:
**PagerDuty Offers**:
**We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.**

**Your package may include**:

- Competitive salary and company equity
- Comprehensive benefits package from day one
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
- HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly di