Marketing Manager

Marketing Manager **Company Overview**: servicePath is an innovative provider of commercial software for IT Service Providers, specifically managed services and cloud computing providers. Initially designed for Product and Engineering teams, the platform allowed standardized solutions to be configured with just a few clicks, ensuring accurate product configurations, correct ancillary services, and precise unit costs. By closely listening to our clients' needs, servicePath has rapidly evolved to include features for Sales, Finance, and Senior Executives. **About the Job**: **Job Title**: Marketing Manager **Location**: Canada (Remote) **Department**: Marketing **Reports to**: CEO **Position**: Full-Time **Working Hours**: Local Business Hours/Flexible Working Hours **Duties**: **Dimension** **Description** **Website Content Development** - Research and create compelling website content, including blogs, case studies, whitepapers, and other articles. - Ensure content is optimized for SEO and aligned with our brand messaging. **Social Media Strategy**: - Develop and implement a comprehensive social media strategy that aligns with the sales funnel. - Manage our social media presence across platforms like LinkedIn, Twitter, and Facebook, and create engaging posts to drive audience interaction. - Activate and engage communities on LinkedIn, focusing on our target customers: technology service providers and mid-sized and larger companies. - Understand and leverage the "watering holes" where our target audience gathers, and implement strategies to engage them effectively. - Leverage existing integrations to enhance automation and improve campaign effectiveness **SEO and SEM**: - Conduct keyword research to optimize website content for search engines and improve organic search rankings. - Manage and optimize paid search campaigns on platforms like Google Ads to drive targeted traffic and increase conversion rates. **Lead Generation**: - Develop and execute innovative strategies for lead and SQL (Sales Qualified Lead) generation. - Create targeted advertising campaigns on LinkedIn and Google Ads to attract and convert high-quality leads. **Analytics and Reporting**: - Monitor and analyze the performance of marketing campaigns using tools like Google Analytics and HubSpot. - Provide regular reports and insights to the management team, using data to inform and optimize marketing strategies. **Content Strategy and Management**: - Develop a content calendar to plan and manage the publication of various content types. - Collaborate with internal teams and external agencies to produce high-quality content that supports marketing objectives. **Competitive Intelligence** - Understand and leverage competitors' best ideas to enhance our marketing strategies. - Continuously monitor industry trends and competitor activities to stay ahead in the market. **Key Competencies and Experience**: **Minimum**: - Proven experience in B2B marketing, with a focus on lead generation and digital marketing. - Strong copywriting skills with the ability to create engaging and persuasive content. - Experience with lead nurture campaigns and a deep understanding of SEO principles. - Strong project management skills and the ability to manage multiple projects simultaneously. - Excellent communication and interpersonal skills. - Ability to work independently and as part of a team. - Experience in activating and engaging communities on LinkedIn. **Core Competencies**: - Experience with WordPress or other content management systems. - Expertise in LinkedIn and Google Ads. - Excellent analytical skills and the ability to interpret data to drive decision-making. - Proficiency with HubSpot or similar marketing automation tools. **Preferred Qualifications**: - Bachelor's or Master’s degree in Marketing or a related field. - At least 5 years’ experience working in a similar or equivalent role. - Certifications such as Google Adwords, Google Analytics, and marketing automation tools (Pardot, Marketo, or Eloqua) are highly desirable. - Understanding of the concept of "watering holes" where target audiences gather and strategies to engage them effectively. **Budget**: - Up to 70K CAD plus benefits package. Pay: Up to $70,000.00 per year **Education**: - Bachelor's Degree (preferred) **Experience**: - Marketing: 5 years (required) Work Location: Remote