Product Marketing Specialist

1 week ago

Montréal, Canada Experlogix Full time

Do you love the marketing side of Product Management? If so, this role is for you This position allows you to live and work from any US or Canada location, Experlogix is looking for a Product Marketing Specialist to help define our positioning, messaging, competitive differentiation and foster alignment with the sales and marketing teams to ensure they can work efficiently to generate and close opportunities. This role will have a thorough understanding of customer needs and experiences both today and into the future.

For this role, you possess a strong mix of communication, creative, analytical, and technical skills that will enable you to serve as the bridge between the product team, sales team, and customers. Your goal is to communicate the company’s unique value to the market and key stakeholders (both internal and external).

**Key Responsibilities**:

- Collaborate with Product Managers to help shape the product roadmap, then translate the roadmap, features, and functionality to compelling customer facing communications
- Develop product positioning and messaging that speaks to our customers
- Be a product evangelist, including presenting at conferences and in customer meetings
- Partner with Product and Sales teams to develop impactful materials that help the Sales team better position our product against competitors
- Work with Content Marketing to build sales and marketing assets that eloquently demonstrate our solution’s value
- Rely deeply on data-driven decision making for continuous optimization and maximizing growth
- Collaborate across teams and manage multiple projects simultaneously
- Exercise a customer and market-driven mindset

**Requirements**:

- 5+ years of proven experience as a Product Marketing Specialist
- 2+ years of SaaS experience
- Expertise and understanding of the B2B marketing funnel, including buyer's journey
- Excellent written, communication, and presentation skills
- Experience working across teams and geographies
- Experience in market analysis
- BS/BA in Marketing, Communications, or similar field

**Plus**
- Thorough understanding of CPQ (Configure-Price-Quote) and Document Generation Software and manufacturing knowledge a plus.
- Demonstrated knowledge of Microsoft Dynamics 365 and Salesforce platforms

Find Your Passion at Experlogix

At Experlogix, we strive to create a culture of dedicated and engaged team members with a strong organizational commitment. We emphasize growth and place people in careers, not jobs, with opportunities to grow both personally and professionally. See why we were named a Top 10 Dynamics Marketplace solution by Microsoft and as one of the best software and service companies in the Silicon Slopes

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